Gabriela C.
Senior Graphic Designer
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About
Gabriela C. is a seasoned Senior Graphic Designer specializing in the global iGaming market with over a decade of experience in visual communication, branding, and 360° campaigns. Based in Belo Horizonte, she excels in CRM and performance design, leveraging Visual A/B Testing and creatives focused on conversion. Gabriela has a robust background in developing large-scale print materials and promotional assets for international trade shows and sponsorship activations like Formula 1 and BSOP. Her career includes leadership roles at Blokotech, Cactus Gaming, and VBET, where she managed high-visibility campaigns and brand consistency across digital channels. Gabriela is adept in optimizing production workflows through agile methodologies and Artificial Intelligence tools. Her expertise further extends to creating corporate visual identities, brand manuals, and digital interfaces for casino platforms, ensuring accessibility and readability.Adobe Creative Suite proficiency and agile project management reinforce her ability to deliver impactful design solutions.
Experience
Senior Graphic Designer | iGaming
Blokotech · 2026 — 2026Led creative design efforts for CRM and performance, implementing layout and visual hook A/B testing to enhance click-through rates (CTR). Engaged in technical creation of physical visual communication, including scenic trade show booths, large-format environmental signage, and POS promotional materials. Conceived visual aspects of B2B executive presentations, high-value commercial proposals, and the digital institutional material identity. Developed and adapted assets for social media while preserving brand consistency and alignment across digital channels. Refined interfaces and visual systems for digital products and casino platforms to ensure accessibility and readability.Senior Graphic Designer | iGaming
Cactus Gaming · 2025 — 2026Directed creative initiatives for digital conversion campaigns targeting the international market, particularly the B7K operator account in Chile. Organized brand manuals and automated templates, which streamlined production time for high-volume recurring tasks. Collaborated strategically within a multidisciplinary team to align conversion assets with business KPIs and the commercial objectives of partner brands.Senior Graphic Designer | iGaming
VBET · 2024 — 2026Engaged in conceptual development of high-visibility campaigns and integrated activations for global sponsorships, including Formula 1, World Championships, and BSOP. Created print materials and promotional assets for marketing and sponsorship activities, thereby extending brand experience to physical touchpoints and corporate trade shows. Developed modular visual guidelines and component libraries, using AI automations to expedite brand delivery workflow. Managed and evolved global brandbooks and guidelines to ensure visual consistency across external productions, print, and digital media.Creative Director and Senior Graphic Designer
Plan B Comunicação · 2023 — 2024Oversaw creative teams and managed end-to-end workflow. Played a strategic role in institutional and 360° advertising campaigns, both online and offline, with direct interaction with major accounts. Served various clients including Seara, Itambé, Iveco, New Holland, AFYA, Grupo Zelo, and Glanbia.Mid-level Graphic Designer
Plan B Comunicação · 2020 — 2023Crafted comprehensive corporate visual identities and scalable style guides for social media. Specialized in high-definition image retouching and provided technical pre-flight support for the finalization of commercial files.Freelance Graphic Designer
Setcemg · 2020 — 2021Produced print and digital editorial and institutional materials; prepared artwork and finalized files for graphic production.Junior Graphic Designer
Plan B Comunicação · 2018 — 2020Developed digital assets emphasizing visual hierarchy and engagement. Undertook layout development and typesetting for print and digital editorial projects, as well as institutional materials and corporate reports.Junior Graphic Designer
Amândio Lessa Entretenimento e Marketing · 2017 — 2018Created graphic assets and promotional materials for online and offline campaigns focused on the entertainment and events sector.Marketing Intern
Strawberrynet · 2014 — 2016Updated e-commerce visual assets and provided operational support for creating and launching promotional email marketing campaigns.
Skills & Expertise
Education
- Bachelor's Degree in Advertising and CommunicationsCentro Universitário de Belo Horizonte - UNIBH · 2012 — 2016
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