Ghada M.
Senior Digital Marketing Manager
Open to offersNew to PlatformLanguages
ArabicEnglish
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About
Ghada M. is a highly accomplished Digital Strategy Consultant and Digital Marketing Expert with over 17 years of experience, focusing on digital marketing planning, strategy development, and campaign optimization. With a passion for training, she has developed and delivered numerous digital marketing sessions, receiving exceptional feedback for her impactful delivery. Ghada has successfully managed over 5,000 marketing campaigns across industries such as eCommerce, ERP, retail, software, and real estate, employing tools like Google Ads and LinkedIn Advertising to drive measurable results. With expertise in maximizing ROI, she has led cross-national campaigns in markets including the USA, UK, and GCC countries. As an adept Performance Marketing Manager, she excels in enhancing brand visibility through cutting-edge content marketing, influencer collaborations, and marketing automation. Her hands-on approach extends to training and mentorship, preparing professionals to excel in digital marketing. Ghada has also been instrumental in strategic roles at companies like Tawssiat Online and Sigma IT, showcasing her leadership and deep industry expertise.
Experience
Marketing Manager
ABM, KSA (Part of Olayan Saudi Holding Company) · 2024 — 2024Developed and executed comprehensive marketing strategies aimed at enhancing brand awareness and expanding market share. Led integrated digital campaigns across various channels, such as social media, email marketing, and content marketing. Ensured brand consistency across all marketing materials and conducted market research to uncover trends and customer needs. Managed marketing budgets efficiently and collaborated closely with sales, product development, and customer service teams. Created Standard Operating Procedures (SOPs) for digital marketing tasks to enhance operational efficiency. Spearheaded the recruitment process for the digital marketing team, overseeing all stages from defining roles to onboarding new hires. Implemented SEO and SEM strategies to boost online visibility and website traffic while managing social media to foster audience engagement. Monitored performance analytics and adjusted strategies based on campaign results.Digital Marketing Consultant
Arabian German For Exhibitions & Publishing Ltd. · 2018 — 2024Crafted and implemented digital marketing strategies to boost brand visibility and increase attendance at exhibitions and events. Managed multi-channel campaigns inclusive of PPC and social media advertising to effectively engage target audiences. Developed engaging content while strategizing email campaigns to promote events and foster customer retention. Collaborated with clients and internal teams to refine strategies, ensuring their successful execution.Digital Marketing Manager
Tawssiat Online · 2017 — 2023Led the formulation and execution of digital marketing strategies to elevate brand visibility and drive revenue growth. Managed a digital marketing team, providing guidance and performance evaluations. Developed, designed, and executed multi-channel digital campaigns focused on customer acquisition and retention. Created SEO strategies and rich content to enhance website traffic. Monitored campaign performance using analytics tools, offering actionable insights to stakeholders. Oversaw digital marketing budgets and implemented improvements for e-commerce platforms.Digital Marketing Instructor
E3mel Business Academy · 2022 — PresentDesigned and delivered digital marketing courses tailored for both beginner and advanced students, ensuring industry relevance. Conducted engaging training sessions online and in-person covering SEO, SEM, social media marketing, and content strategy. Supported students in applying theoretical knowledge to practical scenarios to deepen their understanding. Evaluated student performance through various means while providing constructive feedback. Developed course materials including presentations and video tutorials, keeping them up-to-date with industry trends. Offered mentorship to students aiming to achieve their career goals in digital marketing.Digital Marketing Trainer & Media Buying Expert
E Marketing Academy · 2017 — 2022Delivered professional training on Digital Marketing, Media Buying, and Google Ads, focusing on current industry practices. Developed and tailored course content to align with market needs and trends. Facilitated impactful workshops on Google Shopping Ads in partnership with industry organizations. Trained participants to analyze campaign performance using analytics tools while fostering data-driven decision-making. Provided personalized mentorship to support participant growth and practical applications.Digital Marketing Manager
Black Box Electronics · 2021 — 2022Led a multidisciplinary digital marketing team to align with organizational goals. Developed strategies aimed at optimizing ROI while increasing sales revenue. Executed digital marketing campaigns across various platforms to enhance visibility and drive conversions. Engaged in influencer collaborations to expand brand reach and monitor marketing performance to inform strategic decisions. Managed budget allocations to ensure effective campaign execution.Digital Marketing Trainer
MDY Methodology for Management Services & Training · 2019 — 2021Created and conducted comprehensive digital marketing training programs covering foundational to advanced topics. Facilitated interactive sessions on critical subjects such as LinkedIn Advertising and marketing analytics. Provided practical training, enabling participants to effectively create and manage digital marketing campaigns. Assessed participant progress through assignments and projects while offering detailed feedback for improvement. Developed training materials, enhancing the overall learning experience, and prepared participants for industry-recognized certifications.Digital Marketing Trainer
Etisal Assiut, Freelance · 2021 — PresentDesigned and delivered tailored digital marketing training programs for a diverse audience of professionals and students. Conducted hands-on workshops covering SEO, PPC, social media marketing, and analytics. Focused on skill enhancement in applying digital marketing strategies and using industry-standard tools. Evaluated participant performance through projects and feedback sessions, ensuring knowledge retention. Created comprehensive training materials, including presentations and practical exercises, to facilitate effective learning.Digital Marketing Consultant (Freelance)
eMarketing Hub · 2019 — PresentCrafted and implemented customized digital marketing strategies for clients to achieve brand visibility and engagement. Managed multi-channel campaigns on platforms such as Google Ads, Facebook, Instagram, and LinkedIn, optimizing ROI through data-driven insights. Developed content strategies that included blog posts, videos, and infographics to engage target audiences. Scheduled and created content for social media, monitored analytics, and focused on audience growth. Employed tools like Google Analytics, SEMrush, and HubSpot to evaluate campaign performance and deliver actionable insights. Conducted tailored training programs enhancing client understanding of digital marketing tools and strategies.Digital Marketing Manager
Flexell Dubai · 2017 — 2019Directed a team in implementing strategies for paid advertising, SEO, and content marketing. Focused on enhancing ad performance and ROI through advanced data-driven approaches. Managed campaigns targeting regional and international markets to achieve growth in engagement and conversions.Google Ads Expert
eDesign Agency · 2017 — 2019Managed Google Ads campaigns for diverse clients, optimizing keywords and bids for improved performance. Developed data-driven strategies aimed at maximizing ROI and minimizing costs per click. Collaborated with creative teams to produce high-performing advertisements.Digital Marketing Expert
Aqarmap.com · 2016 — 2017Executed over 1500 ad campaigns in the real estate sector to enhance traffic and improve conversion rates. Conducted market analysis to refine audience targeting and optimize advertisements, leading to measurable growth in website traffic and lead generation.Digital Marketing Specialist
Al Moasher · 2015 — 2016Managed digital channel ad campaigns ensuring alignment with business objectives. Analyzed performance to refine strategies, bolstering engagement. Utilized design tools to develop visually compelling advertisements.Business Development Manager | Marketing Manager
eMarketing Egypt · 2014 — 2015Developed growth strategies emphasizing digital advertising and client acquisition within B2B and B2C segments. Led LinkedIn advertising campaigns to raise brand awareness and generate quality leads. Coordinated with cross-functional teams to align marketing strategies and ensure campaign effectiveness.Marketing Team Leader | Senior Marketing Executive
OFIS SOFT · 2012 — 2014Promoted to Marketing Team Leader for notable contributions in increasing sales with Oracle ERP systems. Managed and mentored marketing executives in the execution of digital campaigns, focusing on performance enhancement and ROI through effective ad serving.Marketing Executive
Sigma IT · 2010 — 2011Conducted market research and executed online campaigns to elevate product awareness. Implemented ad serving strategies to optimize performance and reduce expenses.Marketing Specialist
EXA IT · 2008 — 2010Initiated and managed online marketing campaigns employing advanced ad serving techniques to drive engagement. Created promotional content to support campaign objectives while collaborating with teams from Egypt and Saudi Arabia to deliver localized marketing solutions.
Skills & Expertise
Education
- Master of Business Administration (MBA)The Arab Academy for Management, Banking and Financial Sciences · 2025 — Present
- Bachelor of Education (B.Ed.)Ain Shams University, Egypt · 2004 — 2007