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Gian F. — Senior Paid Media Specialist from Argentina

Gian F.

Senior Paid Media Specialist

Argentina 3-6 years
Open to offersNew to Platform
Languages
EnglishSpanish
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About

Gian L., based in Buenos Aires, Argentina, is a Senior Paid Media Specialist with a robust background in engineering high-performance advertising campaigns across Google Ads and Meta Ads platforms. With over five years of experience, he has honed his expertise in global campaign management, data analysis, and KPI optimization. Currently working at Cognizant/Google, he has driven comprehensive campaign optimization for regions including Latam, the USA, and Spain. His role involves enhancing ROAS and CTR, resolving policy issues, and developing remarketing audiences. As a freelance consultant, Gian meticulously manages Google Ads for diverse clients, focusing on strategic billing and detailed performance analysis. His technical proficiency extends to platforms such as Google Analytics, Google Tag Manager, and Looker Studio. Gian's educational credentials include advanced certifications in Google Ads and a focus on workplace soft skills development.

Experience

  • Google Ads Support and Optimization Agent

    COGNIZANT / GOOGLE · 2021 — Present
    Drive optimization of campaigns with a focus on Search, Display, and Video, ensuring KPI control and improvement in metrics such as ROAS and CTR. Conduct analysis to resolve complex issues related to policy rejections and account suspensions, including specialized Ad Grants. Design remarketing audiences and advanced segmentation to improve conversion rates. Implement tracking infrastructures by linking Google Analytics to Google Ads and configuring tags.

  • Freelance Paid Media Specialist

    Independent Consultant · 2020 — Present
    Manage operational control and budget optimization for diverse Google Ads campaigns across various client accounts. Perform KPI optimizations at the campaign and ad-group levels through detailed performance analysis. Develop weekly KPI reports and dashboards using Looker Studio, providing insights and recommendations to stakeholders.