Gianluca I.
Senior Graphic & Brand Designer
Open to offersNew to PlatformPortfolios
About
Gianluca I. is an accomplished Senior Graphic Designer with over 16 years of international experience, specializing in brand identity systems across various mediums including social media, digital campaigns, print, and web. He adeptly leads projects from strategic positioning through to visual identity and execution, ensuring seamless website implementation and ongoing content production. His portfolio boasts over 300 branded marketing assets created spanning 12 industries, demonstrating his prowess in digital content design and creative project leadership. Notably, he contributed to a significant increase in online orders at a Milan Fashion Week-featured atelier by redesigning the digital shopping experience. As a Contract Senior Brand Designer at CCR Effect, he constructed and launched comprehensive brand systems for startups, significantly improving their SEO performance. As the founder of MÍNIMAL Design Studio, Gianluca translated complex business positioning into scalable systems for clients in finance, real estate, fashion, and professional services, all while collaborating with international founders and teams remotely. He excels in tools and platforms such as Adobe Illustrator, Photoshop, Canva, Shopify, Coding, WordPress, and various growth support technologies, providing professional design solutions worldwide from his base in La Paz, Bolivia.
Why hire me
Senior graphic designer with over 16 years of international experience in brand identity systems and digital production. Expert in leading projects from start to finish, from visual positioning to website implementation and multichannel content creation. Hiring me would be a gold mine—I can fill multiple roles as a one-person team and offer my employer nearly twenty years of experience gained in Italy, the U.S., and Latin America.
Experience
Contract Senior Graphic & Brand Designer
CCR Effect — Business Incubator · 2025 — 2026Developed comprehensive brand systems for five startups, encompassing visual identity, brand guidelines, voice alignment, and launch collateral. Created over 300 branded marketing assets across various industries, including more than 100 social posts and 30 landing pages. Designed SEO-aware WordPress experiences that resulted in significant traffic improvements.Founder & Lead Brand Designer
MÍNIMAL Design Studio · 2020 — 2026Directed brand identity and digital implementation projects for clients in finance, real estate, fashion, and professional services across the US, Italy, and Latin America. Translated business positioning into scalable systems for websites, campaigns, and marketing materials while engaging directly with founders and teams.Graphic & Brand Designer
Migliorino Atelier · 2018 — 2025Designed a complete visual identity for an atelier featured in Milan Fashion Week and integrated it across e-commerce, editorial, and commercial platforms. Enhanced the digital shopping experience, leading to an increase in online orders and collaborated on branded projects with numerous architects.Graphic Designer & E-commerce Manager
Venduto Express · 2011 — 2016Oversaw visual merchandising, product photography, and listings for a catalog of over 200 products on Amazon and eBay. Achieved notable growth in organic traffic and created product packaging, promotional materials, and campaign assets.Web & Visual Designer
Accademia Musicale Federiciana · 2011 — PresentDesigned and launched the institutional website, achieving a monthly visit count of 2,000, while branded social content efforts resulted in a significant audience increase.
Skills & Expertise
Education
- Diploma in Advertising & Business ConsultingZenith Communication, Florence, Italy · 2003 — 2004
- Diploma in Technical Graphic DesignG. Colasanto IPSSSP, Andria, Italy · 1999 — 2003
Interested in this professional?
Sign in as an employer to save this profile or invite Gianluca I. to a job.
Sign in as an employer