Hafiz W.
Mid-Level Amazon PPC Specialist
Open to offersNew to PlatformPortfolios
About
Hafiz W. is a dedicated Senior Amazon PPC Specialist with extensive experience augmenting advertising strategies across major brands and agencies. Demonstrating expertise in Sponsored Products, Sponsored Brands, and Sponsored Display, Hafiz has successfully managed and scaled campaigns by employing Amazon Bulk Sheets for precise optimization. Through meticulous keyword research and structured A/B testing, Hafiz has consistently achieved key targets including ACOS, TACos, ROAS, CTR, and CVR, while maintaining multi-account management in dynamic remote settings. As a member of Trivium Group, he leads end-to-end performance management and collaborates with cross-functional teams to enhance conversion rates and sales velocity. His proficiency extends to auditing and refining campaign structures, guiding junior team members, and delivering insightful reports, supporting informed decision-making. Hafiz holds certifications from My Amazon Guy and Amazon Ads Learning Console, reflecting his commitment to mastering Amazon's platform for optimal advertising outcomes.
Experience
Senior Amazon PPC Strategist
Trivium Group · 2024 — PresentManage Sponsored Products, Sponsored Brands, and Sponsored Display for various brands. Optimize campaigns through Amazon Bulk Sheets. Execute full-funnel PPC strategies in line with business objectives. Perform keyword and ASIN research, set negatives, and adjust bids, budgets, and placements. Track weekly KPIs such as ACOS, TACoS, ROAS, CTR, and CVR. Forecast PPC activities based on performance. Conduct A/B tests for Sponsored Brands creatives while documenting findings. Audit account structures and streamline campaigns, creating SOPs for scalability. Collaborate with listing, strategy, and creative teams to enhance CRO and organic ranking. Provide detailed reports to clients, highlighting insights and actionable steps. Train junior team members in optimization best practices and reporting.Amazon PPC Strategist
Captens · 2024 — 2024Audit and restructure Amazon ad accounts to enhance efficiency and scalability. Design PPC strategies that focus on profitability and ranking enhancement. Oversee budgets and track performance across multiple client accounts. Communicate performance insights to clients through structured reporting and discussions. Work in conjunction with internal teams to align PPC with the overarching brand strategies.Amazon PPC & Brand Manager
Amazon Uphill · 2023 — 2023Oversee PPC campaigns leading to improved CTR and reduced ACOS. Utilize bulk sheets for campaign setup, bid adjustments, and structural modifications. Collaborate with brand managers to boost visibility and sales growth. Analyze performance data to support data-oriented planning.Amazon PPC Manager
QuaidEcom · 2022 — 2023Manage several Amazon PPC accounts, focusing on sales growth and ACOS reduction. Conduct data analysis via Excel and Google Sheets to discover trends and opportunities. Ensure account structures are organized and optimize campaign spending.Assistant Mechanical Design Engineer
Creative Engineering & Management Works (CEMS) · 2021 — 2022Design HVAC ducting and medical gas piping systems for hospital projects. Collaborate with engineering teams to fulfill technical and project specifications.
Skills & Expertise
Education
- Bachelor of Mechanical EngineeringUET Peshawar
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