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Hilda W. — Digital Marketing | Virtual Assistant from Kenya

Hilda W.

Digital Marketing | Virtual Assistant

Kenya 1-2 years
Open to offersNew to Platform
Languages
EnglishSwahili
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About

Hilda N. is an experienced Digital Marketing Virtual Assistant specializing in digital operations support across the education, hospitality, and business services sectors. She has provided comprehensive support to the CEO and project teams at Meskith, managing workflows, client communications, and social media operations.


In her role, she handles calendar management, email management, project tracking, and file organization, ensuring efficient day-to-day operations. She also supports social media management across Instagram, TikTok, Facebook, and LinkedIn.


Hilda’s social media expertise includes developing and executing content strategies, creating Instagram, Facebook, and TikTok reels, and producing short-form video content. She specializes in editing viral-style videos by integrating trending top-half content with branded content on the lower half. Additionally, she designs posters and carousels using Canva and prepares analytics reports to track performance and optimize results.


At Maline Gardens, Hilda led short-term projects focused on customer engagement and social media analytics. She also gained hands-on experience in community management at the Rift Valley Institute of Business Studies, where she improved applicant interactions and boosted digital engagement.


Her professional scope includes remote executive support, content creation, and administrative assistance. She is proficient in tools such as Google Workspace, Calendly, Zoho, Notion, Canva, and CapCut.

Experience

  • Virtual Assistant and Accounts Manager

    Meskith · 2026 — Present
    At Meskith, I support the CEO as a Virtual Assistant while also leading the brand’s social media management. In my VA role, I handle calendar management, email management, project tracking, and file organization, ensuring smooth day-to-day operations and efficient workflow. On the social media side, I manage and grow the brand’s presence across TikTok, LinkedIn, Instagram, and Facebook. I create and publish engaging content including reels, posters, and carousels, ensuring everything aligns with the brand’s voice and drives audience engagement. I also specialize in identifying viral content trends and strategically repurposing them by editing the top half and integrating Meskith’s
  • Social Media Manager

    Maline Gardens · 2025 — 2025
    Handled customer interactions on social platforms and provided information about bookings and services. Shot and edited engaging Reels and TikToks to align with brand aesthetics and current trends. Ensured prompt responses to customer inquiries, enhancing satisfaction and engagement levels. Analyzed platform performance via analytics tools to assess high-performing content and refine posting strategies. Guided potential customers during the booking process and relayed qualified leads to the sales team while monitoring social media feedback for customer insights.
  • Digital Marketing & Social Media Intern

    Rift Valley Institute of Business Studies (RVIBS) · 2024 — 2025
    Responded to inquiries and messages from students on social media, offering information about academic programs and admissions. Maintained continuous communication with prospective students to support community management. Created engaging digital content aimed at increasing engagement and attracting new applicants while monitoring analytics and customer feedback to enhance content performance. Assisted in implementing SEO strategies to boost online visibility and reach prospective students.
  • Digital Marketing & Content Creation Intern

    Extern · 2024 — 2024
    Performed industry-specific keyword research utilizing SEO tools and categorized keywords based on relevant metrics and search intent. Developed three SEO-optimized blog posts with AI tools to improve website search visibility.