Horacio M.
Senior Digital Advertising Sales Manager
Open to offersNew to PlatformLanguages
SpanishEnglish
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About
Horacio M. is a seasoned Director Comercial with over 17 years of expertise in the digital media and advertising sectors. Based in Buenos Aires, Argentina, he specializes in the commercialization of digital advertising solutions, including Programmatic, OTT/CTV, Performance, and Data-driven strategies. Horacio has demonstrated success in leading high-performance commercial teams, building strategic relationships with media agencies, advertisers, and key partners. His solid educational background in Business Intelligence, Blockchain, and UX allows him to seamlessly integrate technological innovation into commercial strategies. Currently, at FLUVIP, he excels as a Sales Manager, developing influencer marketing ecosystems and negotiating commercial agreements within the consumer goods, retail, technology, and entertainment sectors. Previously, Horacio held influential roles in companies such as SunMedia.TV, Smartclip, and TEADS.TV, consistently driving market expansion and delivering customized advertising solutions while overseeing multi-market operations across the Southern Cone region.
Experience
Sales Manager
FLUVIP · 2026 — PresentDeveloped and executed commercial strategies aimed at the influencer marketing ecosystem, focusing on acquiring new clients and expanding the portfolio in Argentina and the region. Advised brands and advertisers on designing influencer campaigns that align brand objectives with relevant digital audiences. Identified and prospected commercial opportunities in sectors such as consumer goods, retail, technology, and entertainment through tailored presentations and proposals. Negotiated and closed commercial agreements with media agencies and direct advertisers by articulating the value of the digital marketing platform and its impact measurement tools. Monitored trends in social media, content creators, and performance marketing to enhance the commercial proposal and anticipate market demands.Gerente Comercial
GIROLA – VPM – MULTIPOSTER · 2023 — 2025Developed and implemented commercial strategies for acquiring new clients and increasing market share. Managed relationships with advertising agencies, advertisers, and strategic partners, providing customized advertising solutions. Conducted continuous analysis of market trends and competitive activities to identify growth opportunities. Oversaw the sales budget and coordinated resources to maximize return on investment. Coordinated integrated multi-platform actions with group companies, including Canal 9, radio stations, and outdoor advertising.Director Comercial Cono Sur
SUNMEDIA.TV · 2021 — 2023Commercialized digital products including Programmatic, direct orders, OTT, and Performance (email marketing, CPC, CPL, CPI). Managed a regional budget, conducted data analysis, and created executive reports on investment and campaign performance. Negotiated and closed annual agreements with advertising agencies and direct advertisers in the Cono Sur region.Director Comercial
SMARTCLIP · 2020 — 2021Led the commercial team in Argentina, focusing on Programmatic, direct orders, Connected TV / OTT, and Performance. Managed a mixed client portfolio comprising advertising agencies and direct advertisers. Designed incentive programs for agencies based on commitments and annual investments.Director Comercial — Argentina & Chile
TEADS.TV · 2017 — 2020Directed a bilingual commercial team (Argentina and Chile) focused on premium digital products, including Programmatic, Performance, and Data. Established strategic alliances with local and international partners, providing tailored communication solutions. Created, monitored, and ensured compliance with the annual budget while maintaining loyalty among key agencies and advertisers. Developed incentive programs for advertising agencies and media buying centers.Responsable Comercial — Segmentos Retail, Supermercados y Tecnología
INFOBAE.COM · 2016 — 2017Commercialized advertising spaces on web, mobile, and app platforms (CPM, CPC, CPL, Programmatic) along with multi-platform actions. Generated sponsored editorial content and negotiated annual agreements with advertisers and media buying centers.Ejecutivo de Cuentas Multiplataforma Sr.
TYC SPORTS · 2015 — 2016Commercialized advertising spaces including slots, PNT, and digital platforms (web, app, multi-platform actions). Negotiated annual agreements and tactical campaigns with advertisers, agencies, and media buying centers.Ejecutivo de Cuentas Multiplataforma Sr.
TELEFE · 2011 — 2015Conducted comprehensive commercialization of Tanda AMBA, Tanda Nacional de Interior, PNT, digital platforms (web, Telefe app), sports events, and content generation. Negotiated annual agreements and tactical campaigns, analyzing and monitoring agreed-upon investments with advertisers and media buying centers.Ejecutivo de Cuentas — Nuevos Negocios
TELEFE · 2009 — 2011Supervised and developed new business opportunities by identifying prospects in TV programs, digital platforms, music, books, events, and games.Ejecutivo de Cuentas
BBDO Argentina · 2006 — 2009Managed the comprehensive account for the Chrysler–Jeep–Dodge dealership network, including strategy, planning, and advertising execution. Evaluated concepts for campaigns across print, digital, TV, and radio mediums while managing budgets and conducting competitive analysis. Planned and coordinated promotional actions, events, and point-of-purchase communication materials.
Skills & Expertise
Education
- Executive Program in UX ResearchUniversidad de San Andrés · 2023 — 2023
- Executive Program in BlockchainUniversidad de San Andrés · 2021 — 2021
- Diploma in Business Intelligence, Big Data & AnalyticsUniversidad Tecnológica Nacional · 2019 — 2019
- Commercial ManagementUniversidad Torcuato Di Tella · 2015 — 2015
- Higher Technician in Commercial PromotionFundación De Altos Estudios · 2013 — 2013