Ian R.
Mid-Level Google Ads Specialist
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About
Ian R., a Google Ads Strategist, has leveraged his intensive hands-on training in various Google Ads campaigns including Search, Performance Max, Display, Shopping, Video, and App campaigns. His expertise spans practical applications such as keyword research, negative keyword strategy, ad copy, bidding, budget management, and conversion tracking through tools like GA4 and Google Tag Manager. Ian possesses a robust analytical and troubleshooting background from his 3-year tenure in technical support, excelling in performance-focused local-service lead generation. He effectively applies his skills in industries like home services, dental, real estate, insurance, and non-profit organizations. Ian is adept at monitoring and optimizing campaign performance using key metrics such as CTR, CPC, conversion rate, and CPA/CPL to enhance campaign efficiency and discover opportunities for optimization. His technical acumen ensures precise conversion path recommendations, streamlining lead-generation processes with structured analytics and strategic audience targeting.
Experience
Technical Support Specialist
Teleperformance · 2018 — 2021Resolved technical and account-related issues within a high-volume customer environment. Applied methods of structured troubleshooting, data analysis, and root-cause thinking to efficiently solve problems. Provided training and support for new hires, clearly communicating technical solutions to both customers and colleagues. Identified process improvements and advised teams on enhancing response and resolution workflows.Google Ads Strategist | PPC Specialist | Performance Marketing
nullExecuted Google Search campaign structure, including keyword research and search-term analysis. Developed negative keyword strategies and responsive search ads with intent-focused messaging. Utilized Google Ads, Google Tag Manager, and GA4 for conversion tracking while monitoring performance metrics such as CTR, CPC, conversion rate, CPA/CPL. Managed bidding and budget fundamentals to inform optimization workflows. Conducted local-service lead-generation campaigns across various sectors such as home services and non-profit organizations, contributing to landing-page recommendations based on campaign intent.
Skills & Expertise
Education
- College LevelJose Rizal University
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