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Irving M. — Senior Digital Marketing Manager from United States

Irving M.

Senior Digital Marketing Manager

United States Less than 1 year
Open to offersNew to Platform
Languages
EnglishTagalog
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About

Irving M. is a seasoned Digital Marketing Manager and Social Media Manager based in Cebu City, Philippines, with over 18 years of robust experience in the realms of marketing and advertising. His tenure at Lite Shipping Corporation marked significant achievements in the digital space, notably growing the company's Facebook community from 6,000 to over 260,000 followers through adept social media strategy and campaign management. He demonstrated his prowess in managing marketing budgets of approximately ₱500,000 while executing integrated marketing campaigns across various channels including digital, print, and events. Irving's role as Advertising & Promotions Manager saw him increase brand visibility and customer engagement through strategic content development and community interaction. His earlier position as an Administrative Assistant IV at the Davao del Norte Investment Promotion Center involved coordinating investment promotion activities and managing communications with government and business partners. Irving is well-versed in tools such as the Adobe Creative Suite, Facebook Business Suite, and Google Workspace.

Experience

  • Advertising & Promotions Manager

    Lite Shipping Corporation · 2016 — 2025
    Executed integrated marketing campaigns utilizing digital, print, social media, and corporate channels. Increased Facebook audience by developing strategic content and enhancing community engagement. Oversaw annual marketing budgets while ensuring efficient campaign execution. Directed promotional events, brand activations, and marketing partnerships. Managed Facebook, Instagram, and TikTok platforms to enhance brand awareness. Collaborated with media partners and stakeholders to deliver impactful campaigns, while supervising creative design projects to uphold brand consistency.
  • Administrative Assistant IV

    Davao del Norte Investment Promotion Center · 2006 — 2014
    Assisted in investment promotion and regional marketing efforts. Organized investor forums, business meetings, and trade events while engaging with stakeholders. Handled communications and public relations tasks, working alongside government agencies and business partners to enhance engagement initiatives.

Skills & Expertise

Education

  • Undergraduate
    AMA Computer College · — — 2004
  • High School
    Tagum National High School · — — 2000