Jacomien B.
Senior Copywriter and Digital Content Strategist
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Jacomien B. is a senior copywriter and strategic digital communicator with extensive experience in creating cross-channel marketing materials for global SMBs, including medical, e-commerce, and technology sectors. At Wishpond, she excels in producing SEO-optimized website copy, blog posts, and high-converting landing pages to enhance digital engagement. With a solid background in financial and insurance industries, she has adeptly managed brand communications for major firms and transformed complex data into clear market analysis at PSG Wealth. Her role at JB Coaching involves overseeing WordPress CMS and executing social media campaigns to elevate her business's digital presence. Jacomien leverages AI prompt engineering to streamline content workflows and champions cross-cultural team collaboration. Her qualifications include a BA (Hons) in Translations and Professional Writing from the University of Pretoria and certifications in coaching and AI content strategies.
Experience
Senior Copywriter
Wishpond · 2022 — PresentCreate digital content for a global digital lead generation company, focusing on SMB clients in medical, e-commerce, and tech sectors. Produce high-converting, SEO-optimised website copy, blog posts, and landing pages. Develop and execute diverse email marketing, newsletter, and social media campaigns. Optimize content workflows using AI prompt engineering while maintaining brand authenticity. Mentor junior colleagues and engage in client strategy meetings within a fully remote team.Senior Copywriter
PSG Wealth · 2018 — 2022Collaborate with financial analysts, designers, and PR specialists to create clear daily market reports and articles from complex financial data. Manage strategies for writing and distributing impactful email newsletters and WhatsApp business campaigns to engage clients. Analyze monthly digital statistics to derive actionable insights and adapt content strategies while planning team-building activities. Translate corporate documents and craft press releases in English and Afrikaans.Founder, Life Coach, & Digital Manager
JB Coaching · 2021 — PresentManage the digital presence of an independent business while providing one-on-one and group coaching. Oversee the WordPress CMS and ongoing content creation, executing organic social media campaigns to attract leads. Implement SEO best practices in content and design marketing materials for a professional brand presence.Copywriter
Stratitude · 2016 — 2018Develop digital and print marketing materials across various channels for national B2B and B2C brands. Produce SEO-friendly website copy, blogs, and targeted mailers, collaborating with account management and design teams. Manage social media profiles and contribute to print advertising campaigns to enhance visibility and customer engagement.Copywriter & Content Specialist
Telesure Dainfern · 2012 — 2016Create digital and traditional communication materials for a holdings company representing multiple insurance brands. Develop website/mobisite copy, blog articles, print adverts, and digital banners. Conceptualize and execute paid advertising campaigns on Facebook and Twitter while writing call centre scripts and direct SMS campaigns to ensure compliance and brand transparency. Edit TV and radio scripts and complex policy documents to ensure accuracy.
Skills & Expertise
Education
- BA (Hons), Translations and Professional WritingUniversity of Pretoria · — — 2011
- BA, English Language and LiteratureUniversity of Pretoria · 2008 — 2010