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Jay-Ann C. — Senior Digital Advertising Director from Philippines

Jay-Ann C.

Senior Digital Advertising Director

Philippines 6+ years
Open to offersNew to Platform
Languages
EnglishTagalog
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About

Jay-Ann C. is a seasoned Digital Advertising Director with over six years of experience managing PPC and SEO strategies for U.S. multi-location businesses, particularly in the automotive, service, and Arizona Valley markets. At Leaders Marketing LLC and Shop Marketing Pros, she leads Google Ads campaigns across Search, Display, Video, and Performance Max, utilizing advanced GA4 + GTM tracking to enhance conversion accuracy. Jay-Ann also specializes in Local Service Ads Optimization, budget forecasting, and call quality improvement using CallRail. Her work in data visualization with Databox and Tableau, alongside her technical SEO audits and implementation of CRO & A/B Testing processes, underlines her data-driven approach to increasing ROAS and optimizing cross-channel digital advertising spend within the marketing industry.

Experience

  • Google Ads & Local Service Ads Manager

    JB Water and Air · 2024 — 2026
    Managed PPC and Local Service Ads targeting Arizona Valley service markets. Ensured budget pacing at $15k per month. Conducted CallRail lead validation and strategies for spam reduction. Implemented GA4 tracking for calls and forms.

  • Digital Advertising Director

    Leaders Marketing LLC · 2025 — Present
    Leads strategies for Google Ads, focusing on Search, PMax, and retargeting. Builds event tracking systems using GA4 and GTM. Optimizes Quality Score, CTR, and CPL across various accounts. Creates executive dashboards with Databox and Tableau.

  • Digital Advertising Director

    Shop Marketing Pros · 2024 — 2025
    Managed Google Ads and Local Service Ads for automotive and service industries. Enhanced call quality through CallRail validation. Optimized budget pacing and geo-targeting. Directed PPC, SEO, and creative teams.

  • SEO Specialist

    Growth Labs · 2024 — 2025
    Executed SEO strategies including audits and ranking improvements. Utilized SEMrush and Google Search Console for indexing and keyword optimization.

  • Google Ads & SEO Specialist

    Northwing Digital · 2023 — Present
    Runs campaigns across Search, Display, and PMax. Conducts SEO audits and implements technical fixes. Applies GA4 for event tracking and updates.

Skills & Expertise

SEO – Search Engine OptimizationGoogle AdsDigital MarketingMarketing AnalyticsPerformance Marketing

Education

  • Bachelor of Arts in Information Management (Major in Airline Operations)
    Philippine State College of Aeronautics · 2013 — 2017