Jayniel C.
Senior Retail and Sales Operations Manager
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Jayniel C. is an accomplished Retail and Sales Leader with 15 years of experience in driving revenue growth and managing P&L across diverse categories like fresh, grocery, and non-food in competitive retail environments. Based in Singapore, Jayniel led cross-functional teams, particularly at FairPrice Group, where he excelled as a Sales Team Leader from 2020 to 2025, developing sales forecasts and executing promotional campaigns. His expertise includes sales forecasting, supplier negotiations, and category management. Previously, at Dairy Farm Group, he succeeded as a Department Manager, managing P&L and implementing category management strategies to align product mix with demand. His earlier roles include Retail Manager at Jigsaw Puzzle World PTE LTD and Merchandising Supervisor for Coca Cola Bottlers Philippines' account. With hands-on experience in inventory control, customer relationship management, and merchandising, Jayniel has also been pivotal in reducing shrinkage and enhancing customer loyalty. His educational background includes a Bachelor in Business Administration, majoring in Marketing, from the Polytechnic University of the Philippines.
Experience
Sales Team Leader
FairPrice Group · 2020 — 2025Developed monthly sales forecasts to align departmental objectives with corporate goals. Managed P&L across various departments, ensuring cost optimization and improved profit margins. Created in-store promotional campaigns to increase sales and negotiated supplier agreements for rebates and funding. Conducted market analysis to refine pricing strategies and product assortment, while implementing customer engagement programs to enhance satisfaction and repeat visits. Reduced shrinkage through improved inventory controls. Trained and motivated a team of over 20 staff for better service delivery. Led weekly sales meetings to synchronize team activities with sales forecasts and monitored daily reports to implement necessary adjustments.Department Manager
Dairy Farm Group · 2017 — 2020Held full P&L responsibility for the Fresh Department, focusing on budgeting and expense management. Introduced category management strategies to align product offerings with consumer preferences. Oversaw sales planning, forecasting, and performance, ensuring high product quality and freshness. Increased sales revenue through targeted promotions and effective store management. Ensured compliance with food safety standards through strict training, negotiated supplier terms, managed waste control, and conducted competitor pricing checks. Led stocktaking efforts alongside the finance team to reconcile variances.Department Manager
Dairy Farm Group · 2010 — 2017Managed sales strategies and merchandising across the Grocery Department, including food and non-food categories. Oversaw inventory control and merchandising standards to meet sales targets, while resolving customer issues to improve satisfaction levels. Enhanced operational efficiency by streamlining stock monitoring processes and ensuring planogram compliance. Conducted weekly audits on cleanliness and product presentation, while mitigating out-of-stock occurrences through effective demand forecasting. Mentored supervisors for future leadership roles.Retail Manager
Jigsaw Puzzle World PTE LTD · 2010 — 2010Directed store sales operations, focusing on maximizing revenue through effective merchandising and staff performance management. Managed daily operations including sales documentation and inventory control. Ensured accurate financial reporting alongside cash handling operations, coordinated stock deliveries, and adjusted inventory according to sales trends. Provided training and oversight for sales staff to maintain high customer service standards.Merchandising Supervisor
Acabar Marketing International Inc. · 2006 — 2009Supervised nationwide merchandising operations, ensuring that sales campaigns were executed properly. Negotiated display and promotional terms with key retailers and prepared sales and inventory reports for senior management. Recruited and managed a merchandising team across multiple regions while overseeing recruitment and payroll processes. Ensured timely execution of in-store displays and conducted field visits to monitor compliance and competitor activities.Operation Assistant / Data Encoder
Acabar Marketing International Inc. · 2005 — 2006Supported merchandising tasks by managing material deployment and execution of campaigns. Prepared compliance reports for management and assisted in logistical coordination as well as stock distribution to partner stores. Engaged in administrative duties, including data encoding, filing, and reporting.
Skills & Expertise
Education
- Bachelor In Business Administration Major in MarketingPolytechnic University of the Philippines · 2003 — Present