Jenny A.
Senior Marketing and Communications Consultant
Open to offersNew to PlatformAbout
Jenny B. is a seasoned Senior Marketing & Communications Leader with over 20 years of experience in delivering integrated campaigns across industries such as media, entertainment, and education. She has worked with notable organizations including the BBC, ITV Studios, and LBC. Jenny excels in managing large-scale, audience-focused campaigns in complex environments, leveraging her expertise in brand strategy, integrated communications, and stakeholder engagement. She is adept at developing campaigns that effectively connect with diverse audiences and support organizational goals. Jenny has led significant projects, such as the international rebranding of Hallmark Channel to Universal Channel, resulting in a considerable increase in audience share, and the repositioning of LBC, which enhanced market position and listenership. Her consultancy work focuses on audience engagement and communications strategy, emphasizing emotionally intelligent communications. Jenny is fluent in Italian and has working knowledge of French, complementing her robust skill set and background in the EMEA region.
Experience
Professional Development & Marketing Consultant
null · 2024 — PresentEngaged in independent consultancy projects emphasizing audience engagement, communications strategy, and brand positioning. Provided guidance on audience insight and enhanced clarity in communications while maintaining active involvement in integrated marketing channels.Brand Marketing Lead (Maternity Contract)
ITV STUDIOS · 2023 — 2024Oversaw global brand repositioning along with the rollout of integrated campaigns in international markets. Established core brand messaging, visual identity, and developed campaign toolkits and sales materials for various teams. Executed integrated campaigns utilizing digital platforms, trade press, and industry events while managing senior stakeholders from marketing, sales, and creative sectors.Freelance Marketing Manager
ENTERTAINMENT ONE · 2021 — 2022Led and guided an EMEA marketing team focused on an action brand portfolio. Crafted insight-driven marketing plans that aligned with both audience and commercial goals, collaborating across creative, editorial, and commercial stakeholders. Executed integrated campaigns that spanned multiple communication channels.Marketing Consultant
triyoga · 2013 — 2020Directed marketing strategies across five London venues, including digital, CRM, and ATL communications. Developed audience segmentation and lifecycle marketing campaigns, achieving a retention increase of 15%.Senior Marketing Manager, EMEA Channels
BBC WORLDWIDE · 2011 — 2013Managed brand and marketing strategy for a variety of international channels across EMEA. Delivered integrated campaigns while leveraging audience insight and performance analysis to guide campaign planning and optimization, also adapting global campaigns to meet regional differences.Head of Marketing and Communications
UNIVERSAL NETWORKS INTERNATIONAL · 2006 — 2010Drove marketing strategy for the launch and growth of different international television channels. Directed extensive ATL campaigns across several markets, and managed partnerships with creative, PR, and media buying agencies while overseeing the transition from Hallmark Channel to Universal.Head of Marketing, LBC Radio
CHRYSALIS RADIO · 2002 — 2005Oversaw the repositioning and relaunch of the LBC brand to reinforce brand identity and audience focus. Managed campaign delivery from strategy development to rollout across various channels like radio, TV, press, outdoor, and PR, working with programming and commercial stakeholders to synchronize brand and content strategies.Marketing Manager
BBC · 2001 — 2002Executed integrated campaigns for key BBC brands including Five Live. Collaborated with editorial and production teams to align marketing strategies with operational activities.Marketing Consultant
London LiveManaged brand refresh initiatives, strategized campaign direction, and developed tone of voice. Implemented integrated campaigns across broadcast, digital, and PR while enhancing a content-focused social strategy that increased Facebook and Twitter engagement.Marketing Consultant
London Business SchoolLed an in-house agency team of eight in handling account management, design, and content. Executed integrated campaigns and communication activities that spanned multiple departments and stakeholders while generating audience segmentation and customer journey strategies to elevate engagement and conversion.
Skills & Expertise
Education
- MA Counselling and PsychotherapyUniversity of East London
- BA Hons Italian and Business StudiesUniversity College London