Jestony P.
Senior SEO/SEM Specialist
Open to offersNew to PlatformPortfolios
About
Jestony P. is a Digital Marketing Strategist with over six years of experience in driving measurable growth for businesses. He has a proven history of expertise in SEO and Paid Advertising on platforms like Google Ads, Yelp Ads, NextDoor Ads, Meta Ads, LinkedIn Ads, Bing Ads, TikTok Ads, and Apple Search Ads. Jestony restructured campaigns at Stoddard Agency to optimize budget allocation, which consistently generated leads and increased high-intent organic traffic through strategic keyword and content development. His role involved collaborating with content and design teams to enhance conversion-focused landing pages and resolve technical SEO issues. At Gold Standard Media, he managed multiple ad accounts, implementing conversion tracking and revenue models to optimize marketing spend and reduce acquisition costs. Jestony's work ensures precise event tracking through Meta Pixel and Conversions API, while his audience targeting strategies engage high-intent buyers effectively. He holds a Bachelor's degree in Information Technology from Davao Oriental State University.
Why hire me
I am an all-around SEO/SEM Specialist helping businesses get found, generate leads & boost sales.
Experience
SEO/SEM Expert
Stoddard Agency · 2020 — 2026Restructured campaigns to focus budget on keywords and audiences that drove lead generation. Developed strategies for keywords and content that enhanced organic traffic over time. Implemented conversion tracking to identify effective initiatives. Streamlined reporting and account maintenance processes to prioritize testing and optimization. Worked with content and design teams to create conversion-focused landing pages. Conducted audits and addressed technical issues affecting search performance. Managed Meta ad campaigns targeting awareness, consideration, and conversion. Designed audience targeting strategies utilizing custom and lookalike audiences for engaging high-intent buyers. Created and assessed ad creatives and copy to determine effective drivers of clicks and conversions.Facebook Ads Manager
Gold Standard Media · 2019 — 2020Built and managed Meta ad campaigns focused on awareness, consideration, and conversion objectives. Developed audience targeting strategies using custom and lookalike audiences to engage high-intent buyers. Created and tested ad creatives and copy variations to identify drivers of clicks and conversions. Set up and maintained the Meta Pixel and Conversions API to ensure accurate event tracking and attribution. Managed budgets and bidding to reduce cost per result while maintaining consistent lead and sales volume. Monitored performance and optimized campaigns based on ROAS, CPA, and funnel-stage metrics. Collaborated with design and content teams to produce engaging creative tailored to each audience.
Skills & Expertise
Education
- Bachelor of Science in Information TechnologyDavao Oriental State University · 2012 — 2016
- High School DiplomaSta. Ana National High School · 2004 — 2008