Jill K.
Senior Copywriter Healthcare Marketing
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About
Jill S. is a seasoned Senior Copywriter with a robust focus on Healthcare Marketing. As a messaging lead, she spearheads national multi-channel initiatives, translating complex industry subjects into persuasive communication. Her exemplary role at FYZICAL Therapy & Balance Centers showcases her expertise in leading brand and conversion copy for over 600 healthcare locations, contributing significantly to franchise growth, evident in her facilitation of $1.5M in agreements. Jill's strategic direction also encompasses the creation of national campaigns, ensuring content adaptability and consistency, while her cross-functional collaborations have aligned efforts with acquisition, growth, and retention goals. During her tenure at JSK Copywriting, she developed influential copy for healthcare and public-sector clients, enhancing visibility and positioning. Her proficiency extends back to her time as Digital Managing Editor at NBC4 Washington, where she helped establish high editorial standards and a significant digital presence. Jill's earlier contributions as a Writer/Producer at NBCUniversal further underscore her skill in crafting engaging narratives.
Experience
Senior Copywriter, Brand Growth & Marketing (Messaging Strategist)
FYZICAL Therapy & Balance Centers HQ · 2022 — 2026Oversaw brand and conversion copy for a national healthcare franchise system with over 600 locations targeting both B2B and B2C groups. Managed franchise development messaging that led to the execution of seven agreements with a total deal value exceeding $1.5M in 2025. Directed the execution of copy for franchise growth and national campaign initiatives across various channels, including digital, print, and sales strategies. Acted as copy lead for the national franchisee marketing platform, ensuring effective page-level and product-level messaging. Crafted national campaign messaging for deployment in more than 600 clinics while balancing consistency and local adaptability. Developed comprehensive assets suchFounder & Principal Copywriter
JSK Copywriting · 2002 — 2022Established and managed an independent copywriting practice focused on serving sectors such as healthcare, public-sector, B2G, and growth-stage businesses. Created patient-facing physician profiles for a leading university medical center by simplifying complex clinical CVs into comprehensible and credible narratives. Produced go-to-market and thought leadership messaging to support public-sector business growth. Enhanced website positioning and brand clarity for a consumer brand that won a Shark Tank investment. Composed brand messages, website content, long-form articles, and strategic communications across public relations and digital channels.Digital Managing Editor
NBC4 Washington (an NBC Universal Owned-and-Operated Station) · 2000 — 2002Contributed significantly to the launch and development of the station’s early digital identity by integrating broadcast news content into a web publishing platform. Supervised and guided a team of six editorial members in producing daily digital news and video content. Created site structure and established editorial workflows, influencing digital standards across NBC O&O markets. Developed editorial guidelines to ensure clarity, accuracy, and timely reporting.Writer / Producer
NBCUniversal | The George Michael Sports Machine · 1988 — 2000Wrote and produced sports broadcast features that received Emmy nominations for NBC4 Washington and the nationally syndicated George Michael Sports Machine. Crafted scripts and narratives that combined sports analysis with captivating storytelling. Conducted interviews with high-profile athletes and created supporting press materials to promote national syndication.
Skills & Expertise
Education
- Bachelor of Arts (B.A.) in English Language & LiteratureClemson University