Joann R.
Open to offersNew to PlatformAbout
Joann R. is a seasoned Director of Digital Experience & Web Strategy with over 20 years of experience in industries such as healthcare, behavioral health, insurance, government, ecommerce, SaaS, travel, education, and B2B. Her expertise lies in optimizing websites and content systems, developing robust SEO strategies, and enhancing conversion journeys across diverse platforms. Joann has played a pivotal role in bridging C-suite goals with practical execution, leveraging her skills in HTML/CSS, CMS platforms, analytics tools, and AI workflows. Notable achievements include reducing support wait times by 30% for the State of Connecticut's digital services through AI and analytics, and overseeing a Tupperware campaign that exceeded engagement KPIs by 40%. She has also led web modernization projects to improve accessibility and UX, and managed digital operations for 1-800-PetMeds, delivering a project under budget and ahead of schedule. At Laffstr.com, she continues to innovate using AI-assisted workflows to build engaging comedy platforms.
Experience
Founder, CEO, AI-Augmented Product Builder and Web Experience Lead
Laffstr.com · 2025 — PresentOwn product roadmap and oversee member-facing digital experience, UX content, feature prioritization, and content systems for a comedy career platform focusing on member acquisition and engagement. Built and shipped a web application utilizing React 18, TypeScript, and related technologies. Developed scalable SEO and AI-discovery systems for various content types and utilized AI tools to enhance feature scoping and production.Content Designer and AI Chatbot Architect
State of Connecticut · 2023 — 2025Led content strategies for AI chatbot development across state agencies, managing digital products and coordinating updates across content, UX, and technology. Enhanced user outcomes through analytics-informed optimizations and developed accessible digital experiences in compliance with standards.UX Content Designer
Travel + Leisure Co. · 2022 — 2023Audited digital properties to identify usability and engagement issues. Created SEO-informed wireframes and content recommendations, improving UI engagement through enhanced user guidance and clarity.Sitefinity CMS Lead
Tupperware Brands · 2021 — 2022Managed global content rollout for multilingual websites using Sitefinity CMS. Improved publishing turnaround by refining CMS workflows and coordinated content implementation for high-visibility campaigns.Marketing Technology Manager
People's Trust Insurance Co. · 2020 — 2021Oversaw marketing technology and CMS operations, supporting website troubleshooting and digital campaign initiatives. Launched education-focused digital hubs while serving as a bridge between marketing and technology teams.Webmaster
Banyan Treatment Center · 2019 — 2020Handled digital operations for multiple behavioral health websites, focusing on SEO, QA, and content management. Improved site speeds and implemented on-page SEO strategies while managing an ecommerce store.Marketing Communications Writer
1-800-PetMeds · 2014 — 2017Produced various marketing content, including SEO-focused product descriptions and promotional materials. Supported an ecommerce platform migration and collaborated across departments to ensure compliance with regulatory standards.Web Developer / SEO / Content Developer / Social Media Manager
American Resource Management Group · 2014 — 2014Managed website development and digital content creation, focusing on SEO and social media strategies. Oversaw project deliverables and implemented live chat to enhance customer engagement.Web Developer / SEO Manager
Icon Website Design · 2013 — 2014Handled website development and SEO strategy for numerous client websites. Coordinated content creation to improve traffic and lead generation while supporting various marketing initiatives.Digital Experience, Web Strategy and SEO Consultant
Freelance / Consulting · 2003 — PresentDesign, build, and maintain websites for a range of clients, ensuring alignment with lead generation and search visibility. Create content systems optimized for SEO/AEO/GEO, including landing pages and internal linking structures. Troubleshoot various web issues and plan AI chatbot workflows.
Skills & Expertise
Education
- A.A.S., Liberal Arts and Humanities with Medical Transcription CertificateAlfred State College, State University of New York