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Joel E. — Mid-Level Digital Marketing Director from Colombia

Joel E.

Mid-Level Digital Marketing Director

Colombia 1-2 years
Open to offersNew to Platform
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About

Joel M. is a seasoned Head of Digital Strategy & E-commerce Architecture, adept at elevating brands through the integration of technology, visual storytelling, and strategic marketing. At Otae and Casper Tours, he expertly designs automated sales ecosystems, converting creative visions into profitable, sustainable growth engines. In his current role as Digital Marketing Director at Casper Tours, he has architected and designed a comprehensive web platform focused on high-conversion UI/UX, while also leading the creation of a 360° digital marketing ecosystem to boost booking volumes. He excels in strategic integration with GetYourGuide, leveraging technical SEO and dynamic pricing models. At Otae, Joel continues to innovate by developing the luxury e-commerce site otae.shop, enhancing user experiences through advanced CRO and personalized AI-driven marketing. His experience extends into logistics management with previous roles at Dislicores, Autoglass®, and Comercializadora Cole, where he optimized supply chains and reduced operational costs. His academic background includes a master's degree in marketing and web design.

Experience

  • Digital Marketing Director

    Casper Tours · 2025 — Present
    Designed and architected the entire web platform with a focus on high-conversion UI/UX. Developed a comprehensive 360° digital marketing ecosystem to enhance booking volume. Conducted strategic integration and optimization in GetYourGuide, encompassing technical SEO and pricing engineering. Monitored real-time KPIs to ensure positive ROI and sustained brand visibility. Created itineraries aligned with international market search trends.

  • Digital Architect & Web Developer

    Otae · 2025 — Present
    Engineered and constructed otae.shop, a functional luxury e-commerce site with frictionless UX and advanced CRO. Formulated D2C growth strategy through semantic SEO campaigns and hyper-targeted advertising to attract qualified traffic. Integrated AI workflows for personalized marketing, automation, and behavior analysis. Produced and edited impactful audiovisual content optimized for social media engagement. Established a premium brand identity and a technical infrastructure prepared for global expansion.

  • Lead Dispatcher

    Dislicores · 2019 — 2023
    Oversaw logistics for large retail operations, focusing on operational coordination of dispatches. Tracked KPIs aimed at improving reverse logistics timing. Enhanced Picking and Packing workflows for increased operational agility.

  • Logistics Coordinator

    Autoglass® · 2015 — 2019
    Led national Supply Chain operations and managed inventory through ERP systems. Achieved reductions in operational costs via strategic negotiations and precise audits.

  • Administrative Logistics Coordinator

    Comercializadora Cole · 2014 — 2018
    Coordinated administrative and logistical operations, optimizing distribution processes and monitoring inventory control.

Skills & Expertise

Digital MarketerDigital MarketingEcommerceUser InterfaceXeroSAP SD (Sales & Distribution)E-CommerceData AnalystBranding and Identity Design

Education

  • Master's in Marketing and Web Design
    Neetwork.com · 2025 — 2025
  • Technology in Logistics and Foreign Trade
    Tecnológico de Antioquia · 2010 — 2017