John F.
Senior Digital Marketing Manager
Open to offersNew to PlatformAbout
Fritz L. is a seasoned Marketing & Communications professional with over seven years of experience supporting multinational firms across the real estate, retail, property management, and higher education sectors. As Social Media Manager/Director at Staff Domain, Fritz leads and mentors marketing teams, orchestrates content strategy, and manages platforms for vendor and realtor networks to strengthen brand trust. At TOA Global, he built a community management platform from the ground up serving over 4,100 professionals, while driving significant social media growth through digital marketing and community management. His hands-on expertise extends to social media marketing, graphic design & video editing, and copywriting, showcased across roles with Property Management Virtual Assistant and Newpoint Mall, where he directed campaigns, coordinated events, and fostered key stakeholder relationships. Recognized with industry awards and consistent top KPI performance, Fritz combines strategic oversight with operational excellence to deliver impactful results for diverse organizations.
Experience
Social Media Manager/Director
Staff Domain · 2025 — PresentOversees marketing coordinators and social media specialists to maintain delivery of on-brand content. Designs and manages content strategies, coordinating production of social content such as reels and carousel posts for vendors and agents. Directs community engagement by liaising with networks of realtors and vendors and gathering testimonials from property buyers. Manages workflows in Monday.com, aligning video production with graphic designers and editors in Australia. Maintains brand consistency on the website and Real Estate Australia (REA), ensuring accurate outputs and revisions. Develops foundational graphics and design assets, supporting visual content for carousel posts. Coordinates and implements targeted EDM marketing campaigns in alignment with client goals. Utilizes Monday.com board, Mailchimp, Social Media Platforms, Looker Studio, Canva, Quso.ai, Photoshop, Google Suite, Meta Business Suite, and Meta Ads Manager.Social Media Specialist - PH
TOA Global · 2021 — 2025Established an internal community platform for employees, incorporating gamification, reward systems, badges, tags, and group spaces. Created and managed organic and paid content through digital marketing strategies, utilizing Sprout Social to monitor analytics and align social media activities with business objectives. Composed social media captions and image text suited to the target audience and contributed to internal team communications, using HTML coding when needed. Produced static and animated graphics for online ads and promotional materials, following brand guidelines. Developed and coordinated themed social media activations and conducted benchmarking events including school tours. Primary tools included Sprout Social, Content Calendar, Meta and TikTok Ads Manager, Circle Platform, Canva, Dynamics 365, MS Office, Google Analytics, Google Suite, Asana, and Basic Wordpress.College Professor, Part-Time
Holy Angel University · 2023 — PresentPrepared and refined learning plans and presentations for college students, ensuring alignment with the course outline of each subject. Kept instructional methods current by researching teaching trends for 21st-century learners. Communicated lesson plans clearly and focused on research-driven curriculum. Used Campus++, MS Office, and Google Suite for planning and delivery of materials.Marketing Assistant
Property Management Virtual Assistant · 2020 — 2021Reported directly to the company CEO. Collaborated on Facebook Live sessions for content introductions and prepared research-driven content to support marketing strategies. Directed events and managed photo and video shoots, curated scripts for video productions, coordinated CEO voice overs, and specialized video content. Managed content plotting, scheduled and captioned social media posts, and developed layouts and video edits for online platforms. Utilized Google Suite, Meta, and Content Calendar.Mall Marketing Officer
Newpoint Mall & The Quad at Nepo Center · 2020 — 2020Supported brand initiatives for Newpoint Mall and The Quad at Nepo Center, assisting shoppers in discovering local offerings from Kapampangan enterprises and small businesses. Administered digital marketing by overseeing social media platforms, developing content and strategies tailored to target audiences. Produced creative graphic layouts using Canva, managed tenant communications, and handled customer relations for mall and food hub tenants. Organized, planned, and implemented projects and events for the commercial centers.Administrative Assistant
Sharp Australia & Protos EzyVA Pampanga · 2019 — 2020Served as account handler for a social enterprise offering Photocopiers and Sharp products. Conducted lead generation activities by reaching out to potential Australian clients via Sales Navigator and running email outreach campaigns using FreshSales. Employed Google Suite, Sales Navigator, MS Office, FreshSales, and CRM Tools during daily tasks.
Skills & Expertise
Education
- Master of Business AdministrationDon Honorio Ventura State University · — — 2025
- Bachelor of Arts in CommunicationHoly Angel University · — — 2019