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Joseph C. — Senior Crypto Partnerships Lead from United Kingdom

Joseph C.

Senior Crypto Partnerships Lead

United Kingdom 6+ years 6000 - 7000 GBP per month
Open to offersNew to Platform
Languages
EnglishFrench
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About

Joseph C. is a seasoned Partnerships & Growth Leader with over a decade of experience in sales, business development, and acquisition marketing. Based in London, UK, he is currently positioned at SwissBorg, a MiCA compliant crypto investment platform with over a million users. In his role as Partnerships Lead, Joseph manages the full B2C and B2B partnership lifecycle, focusing on affiliate, KOL, media, and institutional partnerships across Europe. Known for driving significant user acquisition outcomes, he has achieved remarkable results, including an 87% year-on-year growth in affiliate-referred users in the French market. Joseph's expertise also covers the life sciences recruitment field, having worked at Proclinical to manage the recruitment cycle in highly specialized markets, including medtech and molecular diagnostics. His prior experience at RGF Professional Recruitment in Tokyo honed his abilities in client relationship building and recruitment strategy. Joseph holds a Master's degree in Global Marketing from Ecole de Management de Normandie and a Bachelor's in International Business from the University of Paris. Fluent in French and English, he also converses in Japanese.

Experience

  • Partnerships Lead

    SwissBorg · 2021 — Present
    Oversee the complete B2C partnership strategy across Europe, including the sourcing and activation of affiliate partners, content creators (KOLs), media platforms, and community-led channels to enhance user acquisition and revenue growth. Direct B2B commercial development by pitching institutional products to crypto projects, ecosystem funds, and protocol teams. Focus on optimizing partnership ROI through KPI frameworks that track verified users, trading volume per KOL, and customer lifetime value. Manage the recruitment, onboarding, and performance of affiliate partners while ensuring regulatory compliance and collaborating with various internal teams for joint campaigns. Serve as a mentor for junior team members and maintain operational

Skills & Expertise

Education

  • MSc Global Marketing
    Ecole de Management de Normandie (EM Normandie) · 2010 — 2013
  • BSc International Business
    University of Paris · 2007 — 2010