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Jyan L. — Mid-Level Social Media Content Specialist from Philippines

Jyan L.

Mid-Level Social Media Content Specialist

Philippines 1-2 years
Open to offersNew to Platform
Languages
English
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About

J Y. is a seasoned Performance Creative & Direct Response Video Editor based in Bacolod City, Philippines, with a specialization in social media content creation and video editing. Harnessing proficiency in Premiere Pro, After Effects, DaVinci Resolve, and CapCut, he excels in crafting engaging short-form videos across platforms like TikTok, Facebook Reels, Instagram Reels, and YouTube Shorts. With a focus on visual hook optimization and dynamic pacing, he significantly boosts audience retention and conversion rates. In his role as a Direct Response Video Editor from January 2023 to December 2025, J Y. refined his skills in creating effective hook variations and executed multi-platform ad formatting for paid social ads on TikTok and Meta. His adeptness in scripting and assembling influencer and product videos into compelling ad creatives has been instrumental in enhancing click-through rates. He holds a Bachelor of Science in Information Technology.

Experience

  • Direct Response Video Editor

    Paid Social Ads (TikTok/Meta) · 2023 — 2025
    Formatted and edited 3–5 hook variations (0–3 seconds) per video ad utilizing pattern interrupts, text callouts, and audio cues to enhance 3-second hold rates on Meta and TikTok. Scripted, trimmed, and assembled raw creator, influencer, and product footage into cohesive 15-to-30-second ad creatives. Overlaid high-converting text captions, headline bars, and clear call-to-action (CTA) end-screens directly onto videos to boost click-through rates (CTR). Employed trending vertical text formats, kinetic captions, sound effects (SFX), background music, and zooms to improve watch time and audience retention. Resized and adapted primary video assets across various aspect ratios (9:16 vertical for TikTok/Reels, 1:1 square for Facebook Feed, 16:9 horizontal for YouTube).

Skills & Expertise

Short-Form Video and Social MediaXero ExpertYouTube SpecialistAdobe Premiere ProSoftware and Mobile Development

Education

  • Bachelor of Science in Information Technology
    College Graduate · 2019 — 2020

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