Kapil V.
Senior Marketing Technology Manager
Open to offersNew to PlatformAbout
Kapil V. is a strategic leader renowned for driving billion-dollar revenue growth through AI-integrated digital ecosystems across eCommerce, product development, and CPG brand marketing in omnichannel frameworks. With extensive cross-functional leadership experience in the United States and Asia, Kapil has a Duke MBA and holds US citizenship. At SEPHORA, he leads digital marketing technology strategies for the world's largest beauty retailer, emphasizing data-driven customer acquisition and retention. His achievements include building a Retail Media Network and architecting an advanced MarTech stack. As a former Chief Marketing Officer at DIGIBIZ360, he founded a consultancy that delivered global digital transformation projects for Fortune 500 clients. His tenure at GENENTECH, EPSILON, and EDUEX TECHNOLOGIES reflects robust capability in campaign management and operational excellence. With a diverse career starting at DELOITTE DIGITAL and IBM CORPORATION, Kapil's work culminates in leveraging cloud engineering, data governance, and big data to deliver scalable solutions. His education is anchored by advanced degrees from Duke University and Birla Institute of Technology & Science.
Experience
Marketing Technology
SEPHORA · 2020 — PresentDirect the digital marketing technology approach for a major beauty retailer, facilitating data-driven customer acquisition and retention throughout the customer lifecycle. Developed and expanded a Retail Media Network that serves numerous brand advertisers, influencing omnichannel marketing and client retention. Designed the enterprise CDP and Google Cloud-based MarTech stack to support real-time personalization and lifecycle messaging through Braze. Implemented AI/ML and Agentic AI applications for customer segmentation and campaign optimization while establishing frameworks for Responsible AI and data governance. Oversee a diverse paid media portfolio across platforms such as Google SA360, AdWords, Meta, TikTok, and Snapchat, managing measurement, attribution, and generating demand.Chief Marketing Officer
DIGIBIZ360 · 2016 — 2020Established and directed a digital marketing consultancy in Silicon Valley, catering to B2C and B2B sectors within retail, CPG, and technology. Executed global digital transformation initiatives that integrated management consulting with cloud services and big data analytics, crafting marketing programs that yielded measurable ROI increases for several Fortune 500 clients.Senior Marketing Executive
GENENTECH · 2016 — 2017Initiated multi-channel marketing campaigns with budgets ranging from $500K to $5M for critical therapies, achieving or surpassing ROI goals. Managed multiple platforms including web, mobile, and paid promotion, ensuring operational efficiency and delivery of campaigns utilizing Adobe Experience Manager, Adobe Analytics, and Adobe Campaign.Senior Marketing Director
EPSILON · 2015 — 2016Oversaw digital experience consulting projects with budgets between $500K and $2M over 12 to 16-week scopes, focusing on Adobe Experience Manager, Sitecore, and MongoDB for enterprise clients. Developed and trained a team for a 25+ person Adobe Digital Marketing Cloud practice, achieving high levels of utilization on completed projects. Designed a Sitecore Experience Database to capture over 1 million user interactions monthly for insights and customer analytics.Senior Vice President
EDUEX TECHNOLOGIES · 2014 — 2015Guided an EdTech startup from concept to early success, increasing monthly site traffic to more than 5,500 worldwide through SEO, paid social, and effective brand positioning. Created a comprehensive supply chain platform in collaboration with over 200 educational institutions across multiple e-commerce categories.Senior Manager
DELOITTE DIGITAL · 2009 — 2014Provided strategic guidance for Verizon Digital Media Services regarding service, support, and marketing, managing a budget of $370M and a team of 200 over three years. Directed the transformation of HP's Global Web Support, which significantly reduced customer dissatisfaction through the introduction of a new web portal and enterprise content management solution. Advised Wells Fargo on identifying technology platform gaps across several offshore and domestic data centers.Executive Architect, Global Business Services
IBM CORPORATION · 1996 — 2009Managed the implementation of the IBM US Employee Portal, achieving substantial cost savings through technology consolidation. Developed specialized solutions in enterprise CRM, portal, content, and e-commerce for prominent clients including Citibank and Blue Cross Blue Shield.Senior Sales & Marketing Manager
COMPAQ COMPUTER ASIA · 1992 — 1996Directed the launch of Compaq servers and desktops across the APAC region, achieving significant year-over-year growth in North India in various product categories. Recognized as Sales & Marketing Champion of the Year.
Skills & Expertise
Education
- Master of Business Administration, Global Executive ProgramDUKE UNIVERSITY, The Fuqua School of Business · — — 2013
- Master of Science, Software SystemsBIRLA INSTITUTE OF TECHNOLOGY & SCIENCE (BITS PILANI) · — — 1996
- Bachelor of Engineering, Electronics & TelecommunicationB.V.B. COLLEGE OF ENGINEERING & TECHNOLOGY · — — 1992