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KARABO S. — Mid-Level Multimedia Designer from South Africa

KARABO S.

Mid-Level Multimedia Designer

South Africa 3-6 years
Open to offersNew to Platform
Languages
English
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About

Karabo S. is a seasoned Marketing Graphic Designer with a specialization in digital media and graphic design. With a diploma in Graphic Design from Rosebank International and a Digital Marketing Certificate from HubSpot Academy, Karabo has honed skills in creating high-impact visual content, brand communication assets, and marketing collateral. Over a span of five years, Karabo has excelled in leveraging Adobe Creative Suite, CRM & Automation, and AI integration to devise human-centered strategies that enhance brand engagement, particularly for social media and e-commerce platforms. In their recent role as a Design Team Lead at CRC Clothing and Branding, Karabo managed a team in handling apparel design projects, advocating for AI in design ideation, and improving lead generation through digital ads. Previous experience includes designing captivating artworks and managing photo shoots for RareBreed Events, further showcased on LinkedIn and Behance. Their expertise bridges multimedia design with marketing, positioning them as a formidable asset in any creative endeavor.

Experience

  • Design Team Lead & Marketing Creative

    CRC Clothing and Branding · 2022 — 2025
    Led a design team of three, managing multiple sublimation apparel design projects to ensure timely delivery. Promoted the use of AI in conceptual prototyping for design and content ideation. Oversaw advertising creatives and digital assets for eCommerce, facilitating collaboration with a white-label agency to boost DTC lead generation and conversion rates. Created content for social media platforms including Instagram, TikTok, and Facebook, aligning with key business KPIs. Developed brand communication materials and marketing collateral to increase brand awareness and engagement, including OOH, brochures, and flyers. Directed the creative process for Gen AI content development to maintain high-quality outputs aligned with marketing objectives. Managed backend website content using a CMS.

  • Graphic Design & Photography Intern

    RareBreed Events · 2021 — 2021
    Produced engaging artworks and event stationery for both print and digital advertisements, including mobile invitations and social media promotions for weddings, birthdays, and corporate events. Led wedding and corporate function photo shoots, focusing on editing and retouching. Fostered relationships with print shops and media outlets to secure advantageous deals. Collaborated with marketing, sales, and product teams to create impactful visuals and campaigns for apparel. Oversaw large-format printing production, ensuring quality control across all physical and digital deliverables.