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Karen L. — Mid-Level Social Media and Marketing Manager from Philippines

Karen L.

Mid-Level Social Media and Marketing Manager

Philippines 6+ years
Open to offersNew to Platform
Languages
EnglishTagalog
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About

Karen L. is an experienced Social Media and Marketing Manager specializing in the hospitality and gaming industries. She holds a Bachelor of Arts in Communication from Far Eastern University in the Philippines and was the first Filipino scholar at the International Hotel and Tourism Industry Management School in Bangkok. Karen has increased social media engagement across multiple brands and has managed comprehensive digital campaigns for companies such as CiousyaInc. and PLAYA3ULLGAMES. Her work involved crafting and executing social media strategies, conducting market research, and collaborating with influencers to boost brand presence. Karen has also contributed as a writer, editing content for KoreaPortal and Amazon, and has amassed significant experience in community management and content creation, often tailoring her strategies to align with emerging trends. Her diverse skill set in digital marketing, event management, and customer relations makes her a versatile asset in enhancing brand visibility and consumer engagement.

Experience

  • Social Media & Marketing Manager

    PLAYA3ULLGAMES · 2023 — 2026
    Collaborated with the marketing team to develop content and conceptual campaigns from scratch. Oversaw the full spectrum of social media strategies, including content creation and engagement management across platforms such as Facebook, Twitter, YouTube, and LinkedIn. Composed compelling copy for various posts, ads, and promotional content tailored to platform-specific audiences. Researched and adapted to current social media trends to keep content relevant and engaging, while monitoring marketing initiatives for game promotions and coordinating collaborations with global influencers. Organized community events to enhance brand engagement and analyzed performance metrics to refine content strategies.

  • Community & Events Manager

    NewAgeDigital · 2021 — 2022
    Engaged with customers to gather insights on their needs and ensured high levels of satisfaction while enhancing service delivery. Addressed customer concerns utilizing a ticketing system and various media channels. Documented and reported in-game bugs and complex issues to support teams, while executing maintenance activities and adhering to community best practices. Planned and implemented in-game and social media events to foster customer participation, managed community discussions across platforms, and processed prize distribution for events.

  • Marketing Officer

    CiousyaInc. · 2016 — 2018
    Generated game concepts and proposals, developed comprehensive marketing plans, and formulated marketing strategies. Assisted in addressing customer inquiries via email and social media, while crafting sales strategies and marketing campaigns for mobile game promotion. Oversaw the content review process for final game materials, prepared operational reports, and recommended enhancements for game features. Participated in business meetings with clients and engaged in social media advertising and event organization to promote the game. Conducted market research for targeted outreach on new mobile game launches.

  • Virtual Assistant

    Freelance · 2017 — 2018
    Created and organized email accounts and Google documents for clients, compiled data, and maintained client schedules and appointments.

  • Social Media Manager

    Freelance · 2017 — Present
    Managed social media accounts, focusing on content mining, posting, and outreach to content creators. Executed social media strategies for various brands, emphasizing content creation and engagement.

  • Reviews Editor (Part-time)

    Amazon · 2017 — 2017
    Edited and paraphrased customer reviews to enhance clarity and readability.

  • Writer (Part-time)

    KoreaPortal · 2016 — 2016
    Produced five articles daily, contributing a total of over 300 articles to the website.