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Karen A. — Senior Social Media Manager from Philippines

Karen A.

Senior Social Media Manager

Philippines 2-3 years
Open to offersNew to Platform
Languages
EnglishTagalog
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About

Karen M. is a results-driven marketing professional with over 16 years of experience in the fields of social media management, digital marketing, and stakeholder coordination. As a Social Media Manager at Shin Mann-Hann Corp., she creates and designs content to enhance brand visibility and engagement. Her role involves managing social media operations, driving audience interaction, and expanding the brand's online reach. Karen's tenure at BPI/MS Insurance Corporation as a Business Development Assistant saw her conducting presentations and training sessions to enrich agents' product knowledge. With 14 years at a Marketing Department, Karen developed strategies and promotional campaigns, implemented incentive programs, and coordinated corporate communications. Her comprehensive understanding of marketing is backed by a Bachelor of Science in Business Administration from St. Paul University Manila. Utilizing tools like Adobe Photoshop, Canva, and Microsoft Office Suite, Karen ensures precise execution of marketing requirements and efficient project management.

Experience

  • Social Media Manager

    Shin Mann-Hann Corp. · 2024 — Present
    Create and design content for social media platforms to enhance brand visibility and audience engagement. Oversee all aspects of social media operations, including scheduling, publishing, and community management.
  • Business Development Assistant

    BPI/MS Insurance Corporation · 2022 — 2024
    Conduct presentations and training across all sales channels to provide agents with comprehensive product knowledge. Assist prospective agents in preparing for the Insurance Commission Licensure Examination to improve readiness and pass rates.
  • Marketing Assistant

    Marketing Department · 2008 — 2022
    Develop and execute marketing programs and promotional campaigns through detailed analysis of the marketing landscape. Implement and monitor incentive program progress, ensuring timely delivery and achievement of goals. Evaluate the effectiveness of incentive programs and recommend improvements based on data analysis. Coordinate corporate communications, sponsorships, and advertising initiatives with stakeholders. Align projects and campaigns with PR, communication, and advertising needs across business units. Prepare briefs and direction documents for advertising agencies to ensure accurate marketing execution. Assemble documentation required for the approval of marketing promotions in line with company standards. Provide training and presentations on product knowledge across all sales channels.

Skills & Expertise

Education

  • Bachelor of Science in Business Administration, Major in Marketing
    St. Paul University Manila · 2004 — 2008