Kassandra M.
Mid-Level Funnel Website Strategist
Open to offersNew to PlatformAbout
Kassandra M. is an accomplished Funnel Website Strategist with a focus on designing and implementing high-performance digital marketing funnels. At Rechelle Ann Agency, she combines conversion rate optimization, UX principles, and marketing psychology to enhance digital journeys and lead generation. She has crafted successful funnels and campaign assets for brands such as TheDr.com and Vibrant Wellness. Her expertise extends into the realm of Brand Design and Social Media Management, having led brand consistency efforts at Reform by Ann Gibson and managing substantial social media operations for Simply Personalised in Australia. During her tenure as a Director Operations Virtual Assistant at Keller Williams Canada, she oversaw administrative operations, internal communications, and data analysis for over 3,000 real estate professionals. Kassandra's educational background in Business Administration with a specialization in Digital Marketing from the University of the Cordilleras complements her professional achievements, making her a dynamic figure in the digital marketing space.
Experience
Brand Designer & Social Media Manager
Reform by Ann Gibson · 2025 — 2026Directed brand design initiatives, crafting logos, color palettes, and typography to maintain visual coherence across social media platforms such as posts, stories, reels, and banners. Managed social media effectively, creating content calendars and organizing posting schedules, while also supporting event promotions. Generated engaging Instagram content, including videos, stories, and carousel posts to enhance brand visibility and audience connection.Social Media Manager
Simply Personalised & Simply Workwear and Apparel · 2025 — 2026Oversaw social media strategies, including the development of content calendars and consistent posting schedules to encourage engagement. Created compelling content through graphic design and multimedia production, focusing on videos, stories, and carousel posts aligned with the brand's voice. Assisted in course development by preparing content for programs like Tidy Home, Tidy Mind, and Wardrobe Session, aiding in both structure and visual presentation of materials.Funnel Website Strategist
Rechelle Ann Agency · 2025 — PresentFocused on funnel design and strategy, integrating conversion rate optimization, UX principles, and marketing psychology to construct effective digital journeys. Developed landing pages, headlines, and CTAs to enhance lead generation, while creating mobile-responsive layouts to direct user action. Delivered funnels and campaign assets for various brands, including TheDr.com, Wellproz, Vibrant Wellness, and Upackingthebox.Director Operations Virtual Assistant
Keller Williams Canada · 2024 — 2025Handled administrative tasks, including email correspondence, travel planning, event coordination, and report preparation. Crafted and disseminated weekly internal communications to leadership teams and over 3,000 real estate professionals nationwide. Compiled, analyzed, and ranked monthly performance data for 29 real estate firms to supply insights for newsletters and reports. Designed marketing materials for workshops, technology tours, and training sessions, ensuring brand alignment and audience engagement.Digital Marketing Intern
Baguio Tourism Office · 2024 — 2024Created and conceptualized marketing materials for events such as the Sabsabong ti Mayo Festival and Chalk Art Competition. Contributed to video and photographic content production for promotional activities, including Fête de la Musique and Pride Got Talent.Graphic Designer
Reset Café · 2024 — 2024Managed the café's social media presence and led the content strategy for the awareness campaign during its launch, successfully attracting 3,000 followers in the first month. Produced photographs, video content, and graphic design for marketing materials.
Skills & Expertise
Education
- Bachelor of Science in Business Administration, Major in Digital MarketingUniversity of the Cordilleras · 2020 — 2024