Kenneth R.
Senior B2B Content Writer
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About
Kenneth P. is a seasoned Senior Copywriter and B2B Content Writer with over 15 years of experience across diverse industries, including enterprise software, SaaS, digital marketing, publishing, and broadcast journalism. Based in Cagayan de Oro, Philippines, Kenneth excels in the creation of clear, credible content, effectively transforming complex subjects into audience-friendly messages that enhance product positioning and brand authority. His career highlights include leading content development at Open iT, where he crafted SEO-driven articles, white papers, and thought leadership pieces for global marketing initiatives in software asset management and IT asset management. Previously, at Misfit CDO Philippines, he tailored content for varied audiences and commercial goals. His expertise in SEO optimization, technical accuracy, and content strategy is supported by his adept use of tools like WordPress, SEMrush, and Google Analytics. Kenneth holds a Bachelor of Arts degree in English from Central Mindanao University.
Why hire me
I bring 17 years of experience across content writing, copywriting, journalism, SEO, and digital publishing. I research thoroughly, adapt quickly to unfamiliar topics, and deliver clear, accurate work with minimal supervision.
Experience
Senior Content Writer
Open iT · 2023 — 2026Oversaw the creation of long-form B2B content targeting global marketing efforts within enterprise software, Software Asset Management, IT Asset Management, software licensing, and FinOps. Authored numerous SEO-led articles, technical resources, website and product pages, customer case studies, white papers, conference abstracts, and executive thought leadership content. Translated complex input from solutions architects and product specialists into clear, focused copy aimed at decision-makers and technical audiences. Contributed to editorial calendars, campaign strategies, and long-term marketing priorities for product launches. Managed the content lifecycle from research and drafting to SEO optimization and WordPress publishing. Reviewed and edited contributions from other writers to enhance technical accuracy, consistency, and adherence to brand voice.Senior Content Writer
Misfit CDO Philippines · 2020 — 2023Produced SEO-focused articles, website copy, and technical content for diverse clients across various industries. Adjusted voice, structure, and messaging to suit different audiences, brands, and commercial objectives. Employed search intent and on-page SEO principles to create content that was both discoverable and engaging. Conducted research on unfamiliar and complex topics, transforming findings into clear and accessible written material.Senior Creative Writer
Ruby Media Group · 2013 — 2020Crafted long-form editorial features and product reviews for international digital publications. Developed compelling narratives across a range of subjects, adhering to audience, brand, and editorial standards. Ensured content accuracy and quality through thorough research, fact-checking, and collaborative editing.Regional News Anchor
GMA Network · 2012 — 2013Anchored regional television newscasts while conducting field reporting, investigative research, and live interviews under tight deadlines.Sports Writer
The Filipino Boxing Journal · 2011 — 2012Oversaw an award-winning boxing publication, generating coverage of local and international sports through interviews, news articles, and feature stories.SEO Writer
RipeConcepts · 2011 — 2011Created keyword-informed content utilizing on-page optimization techniques to enhance search visibility and readability.
Skills & Expertise
Education
- Bachelor of Arts in EnglishCentral Mindanao University · — — 2007
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