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Kimiko W. — Mid-Level Digital Marketing Specialist from Jamaica

Kimiko W.

Mid-Level Digital Marketing Specialist

Jamaica 3-6 years
Open to offersNew to Platform
Languages
English
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About

Kimiko W., a Digital Marketing Specialist and CDMP-certified professional, is based in Port Antonio, Jamaica. With 5 years of experience, she excels in leading strategic marketing campaigns for both B2B tech startups and B2C lifestyle brands in remote-first settings. Kimiko is adept at translating strategic directions into executions across email, social media, content, and retention initiatives. Her key achievements include a remarkable 290% increase in marketplace conversions through a USD $200 multi-channel campaign and a 31.5% open rate through targeted email marketing. As the founder of Infiniti Digital, she has crafted marketing strategies for early-stage brands, focusing on social content and marketing automation. At Jamaicans.com, she led influencer campaigns that garnered significant engagement, while at the Jamaica Technology and Digital Alliance, her initiatives increased marketplace conversions by 290%. Her technical prowess includes proficiency in AI tools, Email/CRM systems like Mailchimp and ActiveCampaign, and analytics using Google Analytics 4.

Experience

  • Founder and Marketing Consultant

    INFINITI DIGITAL · 2023 — Present
    Developed and implemented marketing strategies for early-stage B2C lifestyle and B2B brands, emphasizing social, content, and marketing automation.

  • Content Manager

    JAMAICANS.COM · 2023 — 2023
    Managed content for a leading Caribbean diaspora media outlet, conducting an influencer campaign that generated 15K organic engagements and over 200 survey insights, the highest recorded. Achieved double growth in post engagement in three months by optimizing content themes and frequency.

  • Digital Marketing Manager

    JAMAICA TECHNOLOGY AND DIGITAL ALLIANCE · 2021 — 2023
    Directed marketing campaigns for industry events across five regions, leading to heightened attendee satisfaction and sustained engagement while remaining under budget. Achieved a substantial increase in marketplace conversions through a comprehensive integrated campaign. Drove significant traffic growth to the blog, leveraging email lifecycle automation and social programming for audience engagement. Guided the launch of two new platforms and three event campaigns, enhancing member involvement.

  • Contract

    MARK CHONG’S COOKING MASTERY
    Oversaw the social content strategy, resulting in significant growth in content views and monthly engagement. Initiated the brand's first email list through a QR campaign at a trade show, capturing 53 signups and achieving a 55% open rate with a 4% CTR on the welcome email.

  • Contract

    SALUS TECHNOLOGY SERVICES
    Enhanced audience targeting for outbound emails, achieving a 31.5% open rate through effective segmentation. Improved social engagement by over 11% by revising content to focus on pain points.

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