Kristanty W.

I am end to end person, who are working strategically and able to execute as well. I experienced in marketing and branding, social media marketing, and able to operate e-commerce.

• Brand & Marketing Lead

  HAUM Skincare · 2018 — Present
  Created HAUM's brand identity and established the go-to-market strategy, defining the positioning, messaging, and channel strategy for Shopee, Tokopedia, and owned social channels. Managed the full marketing execution, including content production, paid media via Meta, marketplace management, and partnerships with creators. Ensured consistent brand voice and visual identity across all customer touchpoints, from product packaging to campaign materials. Directed creative for all brand communications, including social media and advertising materials, while ensuring alignment with brand objectives. Developed frameworks for performance marketing on Meta, leveraging data insights to optimize audience targeting and creative strategies. Collaborated with product, operations, and sales teams

• Project Manager

  TBWA — Advertising Agency · 2018 — 2018
  Coordinated workflow among account, creative, and social teams for multiple campaigns, clarifying priorities and meeting deadlines. Acted as the main point of contact for creative and account divisions, maintaining a hands-on role in the process rather than solely managing task routing. Ensured brief clarity across teams prior to execution to minimize misalignment and revisions, and oversaw revision rounds to guarantee adherence to the original strategic direction.

• Account Manager

  XION / Alpha Salmon — Digital Advertising Agency · 2014 — 2018
  Oversaw multiple client accounts across various sectors, managing the complete process from initial briefing to delivery. Served as the primary client liaison, providing strategic advice on digital marketing and converting business goals into actionable briefs for internal teams. Ensured high delivery standards by reviewing work before client submissions for quality and relevance. Proactively identified and addressed project challenges to maintain timelines and client relations. Provided mentorship to junior team members to enhance overall team capability.

• Commercial Assistant

  PROCHILE Indonesia — Embassy of Chile · 2014 — 2014
  Promoted Chilean products in the Indonesian market across various categories, including wine and fresh produce. Assisted exporters in navigating market entry and establishing connections with local importers. Facilitated introductions to develop new business opportunities and represented the office at industry events to expand trade networks.

• Marketing Supervisor

  SINAR MEADOW International Indonesia · 2013 — 2013
  Managed the production of marketing materials for the national sales team, which included recipe books, catalogs, brochures, and banners. Reviewed and developed creative briefs for marketing tools, overseeing the process from initial development to final delivery. Ensured compliance with brand standards for all materials distributed across sales teams throughout Indonesia, coordinating with vendors for production needs and supervising website development with agency partners.

• Account Executive

  VML QAIS Indonesia / Y&R Indonesia — Advertising Agency · 2012 — 2012
  Contributed to the launch of VML in Indonesia by supporting various functions during the agency's setup phase. Acted as a liaison between the Singapore headquarters and the Jakarta team, translating regional briefs for local implementation. Maintained alignment among cross-functional teams throughout project execution and ensured that social media efforts were consistent with regional direction. Participated in new business pitches aimed at both regional and local clients.

• Account Executive

  VP Digital — Digital Advertising Agency · 2011 — 2011
  Handled daily client communications and managed campaign implementation across social media, digital production, and web projects. Coordinated with internal teams to stay on schedule and keep projects progressing. Assisted in preparing client-facing documents, reports, and presentation materials while developing foundational skills in client briefing and campaign management.

• Internship — Jr. Account Executive

  Y&R Indonesia — Advertising Agency · 2009 — 2009
  Supported competitor analysis, brand research, and market visits, cultivating early insights into the relationship between strategy and execution. Gained exposure to the full lifecycle of campaigns, from initial briefing to production, and developed foundational knowledge in account management and brand strategy.

• Master of Marketing Communication

  The London School of Public Relations Jakarta · 2009 — 2011
• Bachelor of Advertising

  The London School of Public Relations Jakarta · 2006 — 2010