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Laura A. — Senior B2B Account Executive from Argentina

Laura A.

Senior B2B Account Executive

Argentina 6+ years
Open to offersNew to Platform
Languages
Spanish
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About

Laura A. P., an accomplished Account Executive, has over 20 years of experience specializing in banking and capital markets. She has demonstrated expertise in B2B and B2C portfolio management, consultative sales, customer loyalty, retention, and cross-selling. At Balanz Capital, her role as a Client Management Analyst included managing around 120 monthly onboarding processes for personal and business accounts, optimizing internal advisor reassignments, and enhancing account setup speed and accuracy. At First Data, she expanded B2B portfolios, retaining important client relationships and increasing POS terminal installations through strategic opportunity identification. Previously serving at Banco Comafi, Laura A. P. achieved top placements in fixed deposit growth, improved client investments, and reactivated dormant accounts. Her skill set, including KYC, Compliance, and credit analysis, is complemented by her proficiency in CRM Dynamics and other financial tools.

Experience

  • Analyst of Client Retention and Management

    Balanz Capital · 2019 — 2026
    Managed approximately 120 monthly onboarding processes and account openings for 100 individuals and 20 corporations. Automated internal advisor reassignment process, reducing turnaround time from seven days or more to a maximum of two. Collaborated with internal departments to decrease errors and manual interventions in account reallocation. Contributed to the implementation of a web data entry system for corporate accounts, incorporating signer data and supporting documentation. Streamlined account creation through document analysis, proactive issue resolution, and personalized client support. Addressed onboarding issues and unreconciled transfers in coordination with Treasury and operational teams. Oversaw the management and retention of accounts for individuals and businesses, ensuring compliance with KYC, Compliance, and PLAFT regulations. Prepared tax report documentation using Visual Bolsa and Visual Fondos.
  • Commercial Executive

    First Data, now Fiserv · 2017 — 2018
    Developed a B2B portfolio consisting of approximately four banks and five wholesale merchants. Preserved a banking account that was considering terminating service through resolution of outstanding issues and reestablishment of commercial relations. Increased the number of installed POS terminals at various wholesale merchants by identifying opportunities within the assigned portfolio. Expanded the portfolio through commercial follow-ups, recognizing client needs, and adding contracted services. Engaged in prospecting and solution presentation to recruit new merchants. Resolved operational and commercial challenges through face-to-face client visits across different provinces. Strengthened business relationships with banks and wholesale merchants via personalized service and internal coordination.
  • Business Officer | Account Executive

    Banco Comafi · 2002 — 2017
    Managed and developed B2B and B2C portfolios that included individuals, Premium clients, micro-segment, and corporations. Identified investment opportunities and provided personalized follow-up, resulting in significant deposit growth. Attracted new clients and expanded the portfolio through prospecting, lead management, referrals, and recognizing commercial opportunities. Increased clientele’s investment amounts through tailored commercial advice and portfolio management. Promoted cross-selling initiatives for credit cards, insurance, checking accounts, personal loans, and investments. Successfully reactivated inactive accounts via commercial outreach and presentation of new products and services. Retained clients considering cancellations through negotiations and by addressing their needs with continuity proposals. Managed overdue payments and regularized debts in current accounts, personal loans, and credit cards through early-stage collection strategies. Facilitated refinancing negotiations to help clients facing financial difficulties. Enhanced branch commercial results by mentoring account executives. Analyzed credit risk and financial history for evaluating product lines. Logged and monitored opportunities and commercial activities via CRM Dynamics.

Skills & Expertise

Education

  • Bachelor's Degree in Psychology, partial studies
    Universidad de Buenos Aires
  • Mercantile Expert
    Instituto Modelo Banfield

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