Laura I.
Mid-Level Digital Marketing and Paid Media Specialist
Open to offersNew to PlatformAbout
Ana Laura I. is a seasoned professional in Digital Marketing and Paid Media with extensive expertise in administrative management. Based in Buenos Aires, she has over 20 years of experience spanning industrial, commercial, and consumer goods sectors. Ana began her career in administrative and accounting roles, including managing the corporate fleet at Procter & Gamble Argentina. Her strong foundation in finance, operations, and executive support led her to specialize in digital marketing, focusing on performance marketing. Ana has a diploma in Digital Advertising and Email Marketing Automation, with ongoing education in Human Resource Management and Information Systems Engineering. As a freelance Paid Media Specialist since 2025, Ana has planned, executed, and optimized performance campaigns using platforms like Meta Ads and Google Ads, applying A/B testing and audience segmentation to enhance lead quality and conversion rates. Her work is complemented by AI tools such as Claude and ChatGPT, which optimize campaigns and automate analysis, yielding strategic insights and improving business impact.
Experience
Paid Media Specialist
Freelance · 2025 — PresentPlan, execute, and optimize performance campaigns in Meta Ads and Google Ads for clients across various industries. Manage budgets focusing on CPL, CPA, CPC, conversion rates, and lead quality. Conduct systematic A/B testing, experiments, and continuous improvements in campaigns and audiences. Configure Meta pixels, conversion events, and tracking in Google Tag Manager. Design automated Email Marketing flows using AI, segmentation, and nurturing for retail clients. Monitor performance using GA4 and Looker Studio, creating dashboards and executive reports with strategic recommendations. Leverage AI tools (Claude, ChatGPT, Gemini) for campaign optimization and analysis automation.Digital Advertising and Administrative Management
GR Máquinas Hot Stamping · 2023 — 2025Plan and execute performance campaigns in Meta Ads while continuously analyzing KPIs, CPL, CPC, and performance optimization. Create advertising copy targeted at keywords and SEO for social media (Stories, Reels, Feeds) with emphasis on conversion, engagement, and generating business inquiries. Collaborate with the Community Manager on content design, editing, and scheduling. Manage financial activities including commission settlement, billing in Arca, collections, as well as production, logistics, and shipping coordination nationwide.General Management and Administration
Victorio Calzados S.R.L. · 2015 — 2023Oversaw overall business management, digital marketing, and administration. Conducted bilingual sales in the showroom and for international clients. Developed and implemented digital positioning strategies on social media, enhancing customer loyalty and managing the online store. Handled financial control, commercial operations, and national and international logistics coordination. Engaged in product design, development, and brand innovation.Executive Secretary
Wolse S.R.L. · 2011 — 2015Provided direct assistance to management, managed schedules, and handled comprehensive financial management including bank reconciliations, billing, credit notes, collections, payment processing for suppliers and services, cash handling, check issuance, and liaising with accounting firms.Mixed Secretary / Multi-Functional Administrative
Andbrava S.R.L. · 2009 — 2010Managed payroll for 20 employees, oversaw cash flow, and interacted with tax authorities (AFIP, SUSS), while working with the GMS accounting system.Accounting Analyst
El Lucero S.R.L. · 2007 — 2009Handled current accounts, invoicing, collections management, VAT processing, and reconciliations.Corporate Fleet Administration
Procter & Gamble / Gillette Argentina · 2005 — 2007Managed the corporate fleet, annual budgeting, fixed assets, and coordinated among legal, finance, and HR departments.
Skills & Expertise
Education
- Diploma in Digital Traffic and AdvertisingUniversidad Tecnológica Nacional — U.T.N. F.R.B.A. · 2025 — 2026
- Associate's degree in Human Resources ManagementUniversidad Empresarial Siglo 21 (UES21)
- Incomplete degree in Information Systems EngineeringUniversidad Tecnológica Nacional (U.T.N. F.R.B.A.)
- Commercial Technician with focus on Accounting and TaxationEscuela Nacional de Comercio N º 17