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Libby M. — Senior Creative Director & Illustrator from United States

Libby M.

Senior Creative Director & Illustrator

United States 6+ years
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About

Libby McKay is a seasoned designer and illustrator with over 20 years of experience in industries spanning branding, animation, and visual storytelling. She holds a Bachelor in Fine Art from The University of Tulsa with an emphasis in Graphic Design and minors in Art History and Marketing. In her diverse career, Libby has established herself as a children’s book author and illustrator, independently publishing works like "The Tiny Wild Earth & Animal Wisdom." Her expertise extends to graphic design and illustration, with a knack for developing brand identities and digital assets across various sectors as a freelance designer. Previously, as a creative leader at Gitwit, she drove projects in art direction and motion design, collaborating with multidisciplinary teams on high-impact solutions. Her role as an animator and graphic designer at TV Guide further honed her skills in motion graphics within broadcast environments. Libby is adept with tools including Adobe Photoshop, Illustrator, and After Effects, adding value through her quick adaptation to new workflows.

Experience

  • Children’s Book Author & Illustrator

    The Tiny Wild Earth & Animal Wisdom · 2020 — Present
    Authored and illustrated a children's book, overseeing design, layout, print production, and brand identity. Managed marketing materials, online presence, and sales.
  • Graphic Designer / Illustrator

    Freelance Design · 2019 — Present
    Provided brand identities, print collateral, and digital assets for clients across various industries. Specialized in typography, layout, and illustration-focused design, packaging, and visual identity, managing projects from brief to final file.
  • Creative Director / Art Director / Animator

    Gitwit · 2012 — 2019
    Directed creative efforts, art direction, and motion design for applications, campaigns, websites, and videos. Designed and animated brands, storyboards, and UI assets while ensuring a balance between visual appeal and functionality. Collaborated with various stakeholders, including designers, developers, strategists, and CEOs.
  • Animator / Graphic Designer

    TV Guide · 2009 — 2012
    Created animation, motion graphics, and performed photo editing for broadcast and live television, including the Golden Globes red carpet livestream. Delivered design work under tight deadlines in a fast-paced production setting.

Skills & Expertise

Education

  • Bachelor in Fine Art
    The University of Tulsa · 2005 — 2009