Lifa B.

Lifa B. is a skilled Paid Media Specialist dedicated to enhancing brands' online presence and revenue through strategic use of paid channels. With core expertise in Campaign Strategy & Structure, he is proficient in utilizing platforms such as Meta Ads Manager and Google Ads. His capabilities extend to Conversion Rate Optimization (CRO) and Advanced Audience Targeting, including retargeting strategies, besides excelling in Budget Optimization and tracking Return on Ad Spend (ROAS). Lifa holds a National Senior Certificate and has additionally pursued studies in logistics at the University of Nelson Mandela. Alongside his specialty in digital marketing, his work experience includes a customer-facing role as a barber, where he honed strong communication, customer service, and teamwork skills.