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Liz C. — Mid-Level Global Marketing Director from South Africa

Liz C.

Mid-Level Global Marketing Director

South Africa 6+ years
Open to offersNew to Platform
Languages
English
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About

Liz C. is a distinguished Global Marketing Leader based in Johannesburg, South Africa, recognized for her expertise in driving digital growth and demand generation across complex multi-market environments. With a proven track record, she excels in managing budgets exceeding R20M, spearheading cross-functional teams, and aligning marketing execution with commercial objectives. In her current role as the Director of Social Media at TransUnion, Liz leads global digital marketing strategies, optimizing investments across various channels to enhance ROI and brand impact. She exhibits a strong capability in translating data and market trends into effective marketing strategies that drive measurable business outcomes. Liz’s experience spans multiple industries from luxury consumer brands at African Sales Company to retail giants like Makro, highlighting her adeptness in cross-functional leadership and multi-channel campaign management. Her commitment to performance optimization and executive stakeholder management underscores her strategic influence in the marketing domain.

Experience

  • Director, Social Media

    TransUnion · 2023 — Present
    Lead the global digital marketing and go-to-market strategy across social, search, and owned platforms, aligning efforts with enterprise growth priorities and regional revenue goals. Manage a global marketing budget exceeding R20M, optimizing investment through various channels, platforms, and partners to enhance ROI and brand impact. Drive integrated demand generation strategies that connect brand, content, and performance marketing to boost customer acquisition and revenue growth. Oversee the digital customer journey encompassing UX optimization, SEO/SEM strategy, and conversion performance globally. Collaborate with sales, product, PR, and regional marketing teams to synchronize messaging and campaigns across the full marketing funnel. Direct the development of executive thought leadership and content strategy to strengthen market positioning. Implement data-driven performance frameworks to enhance marketing effectiveness and support strategic decision frameworks.

  • Social Media, Content & Influencer Partnerships

    African Sales Company (Velvet Luxe Communications) · 2021 — 2023
    Led the creation and execution of integrated go-to-market strategies for global luxury and consumer brands across African markets, delivering multi-channel campaigns that included digital, PR, CRM, and paid media. Enhanced customer acquisition and brand growth through content strategies, influencer partnerships, and performance marketing initiatives. Managed marketing campaigns across web, email, social, and paid media while focusing on engagement, conversion, and ROI optimization. Directed lifecycle marketing efforts involving CRM strategy, audience segmentation, and campaign optimization aimed at enhancing retention and conversions. Oversaw influencer and creator partnerships to facilitate customer acquisition, aligning with PR, events, and brand teams to synchronize campaigns with product launches. Managed budgets and campaign performance for effective spend allocation and ROI achievement.

  • Social Media & Content Manager

    Makro (Massmart) · 2019 — 2021
    Developed and implemented digital content and customer engagement strategies to support brand growth and sales objectives. Facilitated cross-functional collaboration with creative, PR, and marketing teams to ensure consistent brand messaging and campaign execution across various channels. Supported the execution of go-to-market campaigns across digital and ATL platforms, including TV, radio, and print. Directed influencer campaigns that aligned with supplier and product marketing strategies while overseeing content performance and audience engagement to refine approaches and enhance effectiveness.

  • Senior Social Media Manager (Freelance)

    VML · 2018 — 2018
    Delivered campaign strategies and executed initiatives for multiple brands, ensuring alignment of content, media, and targeting with business objectives. Collaborated with data and analytics teams to establish KPIs and optimize overall campaign performance, contributing to strategic planning and development to maintain coherence between creative execution and brand goals.

  • Social Media Manager

    TBWA Hunts/Lascaris · 2017 — 2018
    Formulated and implemented digital marketing strategies for automotive and telecom brands, managing campaign performance along with budget optimization and reporting across both paid and organic channels. Provided insights on market trends, competitor actions, and campaign effectiveness.

  • Social Media Community Manager

    Clockwork Media · 2016 — 2017
    Oversaw digital campaigns and performance marketing efforts across various platforms while analyzing campaign outcomes and optimizing spend to enhance ROI and engagement. Supported the implementation of content marketing and digital strategy.

  • Social Media Manager

    JD Group · 2015 — 2016
    Managed digital marketing strategies for multiple retail brands, developing and executing campaigns focused on driving traffic, engagement, and sales. Created content across various digital channels such as web, email, and social, while providing marketing insights and recommendations aimed at improving campaign performance.