Lucia I.

Lucia I. is a highly skilled eCommerce & Digital Marketing Manager based in Greater London, UK, with extensive expertise in managing Shopify stores and Klaviyo CRM for Direct-to-Consumer brands. Over the past six years, she has demonstrated a strong ability to implement full digital growth strategies, resulting in significant revenue impacts for her clients. As the Founder and CEO of ISTONOVA, she has been responsible for Klaviyo campaigns that drive up to 40% of client store revenue, while her Shopify web management for various DTC brands has led to conversion rate improvements from approximately 2% to over 5%. Lucia's broad skillset includes proficiency in SEO strategy, conversion rate optimisation, and UI/UX web management, which has grown organic traffic by 40% and increased social-attributed revenue through effective Shopify and social media integrations. Her clients include esteemed brands such as Caviar Kaspia, SYCK Clothing, and Jaguar TCS, underscoring her capacity to thrive in fast-paced, result-oriented environments. She also holds certifications in Klaviyo Email Deliverability and Cyber Security. With a professional command of English and a background in Computing Technologies, Lucia continues to drive measurable success in the digital commerce landscape.