LUCIA C.
Mid-Level CRM Operations Specialist
Open to offersNew to PlatformAbout
Lucia C. is a highly accomplished Revenue & CRM Operations professional based in Rio de Janeiro, Brazil, with a robust expertise in structuring sales processes and driving predictable growth across B2B environments. She possesses a blend of skills in Sales, Customer Success, and Operations, proven by her successful track record in industries like telecom, technology, and distribution. Lucia has a deep understanding of CRM implementation and pipeline management, tailored to optimize sales processes and forecast accuracy. As Commercial Director at Origins Controls, she leads strategic initiatives across multiple business units, enhancing pipeline visibility and conversion rates. Her leadership has significantly increased revenue performance and strengthened customer retention. Previously, as Key Account Manager at Make Distribuidora, she expanded B2B client relationships and drove revenue growth. Lucia's educational background includes a Bachelor's degree in International Relations and Commercial Management.
Experience
Commercial Director
Origins Controls · 2024 — PresentDirected commercial strategy across various business units including CCTV, access control, fire systems, and automation. Structured and optimized the corporate sales pipeline to enhance visibility and conversion rates. Implemented CRM processes along with KPI tracking to facilitate data-driven decision-making. Managed strategic accounts and complex B2B projects while aligning sales, technical, and operational teams for integrated solution delivery.Key Account Manager
Make Distribuidora · 2023 — 2024Oversaw and developed relationships with key B2B clients, identifying customer needs and proposing customized commercial solutions. Acted as the intermediary between clients and internal teams, while tracking performance metrics and providing forecasts grounded in data. Focused on achieving customer retention and revenue enhancement through account development.Business Development & Commercial Manager
Città Telecom · 2023 — 2023Crafted a growth strategy that prioritized revenue generation and customer satisfaction. Recognized new market opportunities and client needs while facilitating business meetings and managing the entire sales cycle. Structured commercial proposals to ensure compliance with contracts and fostered enduring relationships with both new and existing clients.New Business Manager
Bigdot Telecom · 2022 — 2023Spearheaded business development initiatives centered on telecom solutions for B2B markets. Led team performance and commercial targets while overseeing the structuring of sales processes and management of the sales pipeline. Developed partnerships and enhanced market presence, alongside implementing CRM usage and performance tracking.Commercial Manager
SDE Distribuidora (Intelbras Channel) · 2021 — 2022Managed a portfolio of B2B clients and regional sales performance, developing and executing commercial strategies that aligned with organizational objectives. Conducted events and engagement initiatives aimed at bolstering customer relationships while monitoring KPIs to drive sales performance enhancements.Project Management Coordinator
Fugro · 2007 — 2015Handled operational and administrative aspects of complex contracts involving Petrobras and global clients. Oversaw budget control, cost management, and project performance while coordinating logistics, teams, and offshore operations. Ensured adherence to contractual and operational standards and supported decision-making through comprehensive reporting and data analysis.
Skills & Expertise
Education
- Bachelor's Degree in International RelationsInstitution not specified
- Bachelor's Degree in Commercial ManagementInstitution not specified
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