Ma C.

Ma. Cindy L. is an accomplished Operations and Commercial professional with over 20 years of extensive experience in sales operations, marketing support, and export management, notably across the Australian and Pacific Island markets. Throughout her career, she has demonstrated a proven ability to support business growth through effective coordination of campaigns, customer engagement initiatives, and operational processes. Her role involves leading multi-functional teams to drive consistent business growth, managing export operations, and exceeding sales and revenue targets. Cindy has developed strategies to expand international market reach and secure new clients, effectively negotiating contracts to maintain strong partnerships. Her expertise extends to CRM and lifecycle marketing with a strong knowledge of customer segmentation and engagement, utilizing CRM systems like Klaviyo and Zendesk. A recognized leader in managing cross-functional campaigns and operational workflows, Cindy provides insightful analysis to senior management, contributing to strategic planning and business expansion. Her proficiency in KPI monitoring, stakeholder coordination, and executive reporting underscores her role in complex international business operations.