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Mara H. — Mid-Level Digital Marketing Specialist from Colombia

Mara H.

Mid-Level Digital Marketing Specialist

Colombia 3-6 years
Open to offersNew to Platform
Languages
EnglishSpanish
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About

María A. is a strategic Digital Marketing and Project Management professional with over three years of experience leading end-to-end execution of content strategies, brand positioning, and influencer marketing campaigns. She possesses a proven ability to manage cross-functional projects, leveraging data-driven decision-making to optimize performance and scale brand visibility across platforms. Her robust background includes expertise in community growth, planning, content production, and stakeholder coordination. At Pandora Agencia S.A.S., María managed digital marketing projects across hospitality, entertainment, and lifestyle industries, significantly improving engagement rates and organic growth through innovative strategies. She has also worked as an AOS Manager at Aella Media S.A.S., focusing on creator growth for TikTok Live. María is skilled in using tools like Meta Business Suite, Google Analytics, and AI to streamline workflows and deliver measurable business impact. Her education is ongoing with a Bachelor’s in Marketing at Universidad El Bosque, supplemented by certifications including PMI Fundamentals and Financial Markets from Yale University.

Experience

  • Community Manager | Digital Strategy & Project Coordination

    Pandora Agencia S.A.S. · 2024 — Present
    Oversaw the complete management of digital marketing projects for various brands in the hospitality, entertainment, and lifestyle sectors. Crafted and implemented content strategies that aligned with brand goals, enhancing audience engagement and growth. Facilitated the management of communities across Instagram, TikTok, and LinkedIn while maintaining brand voice consistency. Organized influencer marketing campaigns and experiential activities, from planning to tracking performance. Developed content calendars that synchronized deliverables with campaign schedules and business objectives. Analyzed KPIs and campaign outcomes, producing executive reports that included actionable insights and optimization strategies. Adopted AI tools to enhance content production efficiency and optimize creative workflows. Collaborated with internal teams and clients to ensure seamless integration of creative and strategic elements.

  • AOS Manager | Creator Growth & Community Strategy

    Aella Media S.A.S. · 2024 — 2024
    Directed the onboarding and development of digital creators for TikTok Live, emphasizing performance and growth. Crafted and put into action strategies aimed at fostering organic growth within creator communities. Offered content and performance advice to creators to enhance their reach, engagement, and monetization opportunities. Evaluated performance metrics to adjust content strategies and audience targeting.

Skills & Expertise

Digital MarketerContent CreationSocial Media ManagementInfluencer Marketing

Education

  • Bachelor’s Degree in Marketing
    Universidad El Bosque
  • Bachelor’s Degree in Industrial Design
    Pontificia Universidad Javeriana