MARC A.
Senior Media Buyer
Open to offersNew to PlatformLanguages
English
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About
Marc Andrew P. is an accomplished Media Buyer with over 7 years of expertise managing $1M+ ad spends for 6–8 figure brands, specializing in ecommerce, health & wellness, cannabis, and B2B lead generation. With direct experience executing full-funnel strategies across platforms such as Meta (Facebook/Instagram), TikTok, Reddit, Criteo, Google, and YouTube, Marc Andrew P. has delivered measurable results for diverse business verticals. He has managed monthly budgets exceeding $1.1M, led creative testing, funnel optimization, and implemented structured campaign strategy for global clients in the US, Australia, and Asia. Notably adept at analytics, performance reporting, and cross-platform scaling, he has produced actionable insights and collaborated with creative and growth teams to drive ROI and campaign efficiency. His educational background includes a Bachelor of Science in Accounting Technology and advanced training in paid ads and conversion optimization.
Experience
Media Buyer
PHNX Studio · 2025 — 2026Handled a Meta ad expenditure exceeding $682K in a single month for a high-budget account, ensuring efficient budget control and performance. Directed paid media efforts across various eCommerce brands, continuously scaling through structured testing and optimization. Collaborated with the Creative Team to conceive, brief, and modify new creatives to maintain scaling and address audience fatigue. Compiled and delivered reports on a weekly, monthly, and quarterly basis, translating performance data into actionable insights. Monitored campaigns around the clock to prevent overspend and respond swiftly to cost fluctuations while managing additional paid channels, including Reddit and TikTok.Media Buyer
Lucyd Media LLC · 2023 — 2025Achieved a consistent 3x ROI within the Health & Wellness and Cannabis sectors. Oversaw Meta ad budgets that ranged from $600K to $1.1M monthly while executing comprehensive strategies across Facebook and Instagram, which involved audience research, A/B testing, and creative optimization. Created and scaled campaigns from inception, focusing on both acquisition and retargeting efforts. Developed thorough performance reports on a daily, weekly, and monthly basis to align with growth objectives. Worked closely with the Growth Strategist to enhance media plans and ensure efficient scaling.Facebook Ads Specialist
Gruntworkers - Dr. Vince Leone and 7 Figure Practice LLC · 2022 — 2023Developed and executed full-funnel Facebook Lead Generation campaigns from the ground up, focusing on audience research and performance optimization through A/B testing. Managed key performance indicators (KPIs) and delivered regular performance reports ranging from daily to monthly intervals. Served chiropractors in the U.S. by facilitating high-quality lead generation and clinic visits, achieving a cost-per-lead (CPL) below $25 while generating 500 to 1,000 leads daily across client accounts.Facebook Ads Specialist
Conquest Media LLC · 2021 — 2022Achieved a 3x ROI in the Health & Wellness and Cannabis sectors by managing Meta ad budgets ranging from $600K to $1.1M monthly. Implemented full-funnel strategies across Facebook and Instagram, incorporating audience research, A/B testing, and creative optimization. Built and launched campaigns from the ground up, effectively scaling top-performing funnels targeted at both acquisition and retargeting. Created detailed performance reports on a daily, weekly, and monthly basis in alignment with growth and revenue objectives. Collaborated with a Growth Strategist to refine media plans and enhance scalability.Facebook Media Buyer
Chamber Media · 2020 — 2021Managed ad budgets between $80K and $150K monthly for eCommerce and B2B brands across diverse industries. Led the development of funnels aimed at both acquisition and retargeting, consistently achieving conversion targets on a month-over-month basis. Conducted audits and delivered strategic recommendations to enhance performance and return on ad spend (ROAS). Provided actionable insights through weekly and monthly reports with an emphasis on scaling and cost-per-acquisition (CPA) efficiency.Senior Media Buyer
Always be Testing Pte., Ltd. · 2019 — 2020Supervised cross-platform campaigns across Meta, Google, and YouTube for eCommerce and B2B Lead Generation clients. Provided training and mentorship to junior media buyers, enhancing overall account performance. Developed automated rules and workflows using Revealbot and Meta rules to boost ad efficiency. Collaborated with agency leadership on creative direction and strategies for client growth.Media Buyer / VA
Charted Enterprises Inc. · 2018 — 2019Oversaw the creation of Shopify stores, along with customer service and social content, while managing Meta Ads for eCommerce initiatives. Launched and optimized full-funnel Facebook Ads, addressing copywriting, creative briefing, and audience research. Conducted competitor benchmarking and provided weekly and monthly performance reports.
Skills & Expertise
Education
- Bachelor of Science in Accounting TechnologyCor Jesu College - Digos City · 2009 — 2014