Marco B.
Mid-Level Amazon PPC Manager
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About
Marco B. is an experienced Amazon PPC Manager specializing in e-commerce and online retail, with a proven background in the US and UK markets. Since November 2024, he has refined campaign optimization strategies by analyzing key metrics such as CTR, CVR, ACoS, and TACoS, implementing keyword research and automation through platforms like Amazon Advertising Console and Helium10. His remote freelance work has led to significant improvements in ROAS, client revenue growth, and the reduction of advertising costs through detailed auditing and actionable reporting. Previously, Marco managed a sourcing team as Amazon Head Sourcer & Lead Reviewer at Birchwood LLC and as an independent contractor, vetting suppliers, approving product leads, and negotiating sourcing deals using Google Sheets and tools like Keepa and SellerAmp. His earlier experience includes pharmaceutical sales at Sannovex Pharmaceuticals, focusing on territory management and sales strategy within the healthcare sector.
Experience
Amazon PPC Manager
Freelance Remote WFH · 2024 — PresentAnalyzed campaign metrics, such as CTR, CVR, ACoS, and TACoS, to enhance bidding strategies and budget management. Conducted thorough keyword research and competitor analysis to bolster ad relevance and sales performance. Implemented continuous testing and optimization of keywords and bids, resulting in a reduction of ACoS by up to 30%. Provided weekly performance reports with recommendations for clients. Executed full PPC audits to identify inefficiencies and capitalize on opportunities for improving ROAS and profitability. Utilized Amazon Advertising Console, Helium10, and bulk operations for data analysis and campaign automation. Drove client revenue growth by strategically scaling successful campaigns and identifying new avenues for development.Amazon Head Sourcer & Lead Reviewer
Freelance Remote WFH · 2021 — 2023Supervised a team of sourcers, providing training, feedback, and performance evaluations to ensure the delivery of high-quality product leads. Reviewed and approved leads submitted by team members against established criteria. Assessed key metrics, including BSR, profit margin, ROI, offer count, and price history to determine eligibility for sourcing. Sourced products for Online Arbitrage using Keepa and SellerAMP, as well as manual searches of retail websites. Engaged in total cost and supply analysis to uncover opportunities for optimal value and financial benefits. Evaluated suppliers based on predetermined criteria in the US market and prepared structured negotiations following a strategic sourcing methodology. Maintained records of leads using Google Sheets.Amazon Head Sourcer & Team Leader
Birchwood LLC. · 2021 — 2023Created and refined standard operating procedures to enhance sourcing efficiency and scalability. Analyzed deal profitability, competition, historical price trends, and stock history to evaluate buying opportunities and mitigate risks. Executed innovative tactics to maintain competitiveness while controlling advertising expenditures and sustaining sales velocity. Stayed informed on trends in the Amazon marketplace, policy changes, and competitor activity to adapt sourcing strategies as needed. Managed and trained the team to ensure they were up-to-date on the latest trends and best practices.Amazon Product Researcher
Freelance Remote WFH · 2020 — 2021Engaged in sourcing products based on preset criteria in the US market, preparing and executing structured negotiations following a strategic sourcing methodology. Conducted total cost and supply analysis to identify opportunities for financial optimization. Demonstrated expertise in Amazon product research and sourcing for online arbitrage in the US/UK markets, leveraging tools like Keepa, SellerAmp, and Amazon Seller Central, while possessing knowledge of sales rank and conducting manual retail website searches to deliver quality results for clients. Developed daily product sourcing plans and strategies while signing up for various websites to access clearance and deals.Pharmaceutical Sales Representative
Sannovex Pharmaceuticals · 2017 — 2021Presented and detailed pharmaceutical products to healthcare providers, including physicians and pharmacists, to drive prescriptions or product usage. Achieved monthly and quarterly sales targets as set by the company. Maintained comprehensive knowledge of product updates, competitors, medical research, and market trends to effectively position products. Managed a specific sales territory, optimizing travel routes and scheduling to maximize coverage.
Skills & Expertise
Education
- BSBA in Marketing ManagementNew Era University · — — 2017