Maria D.
Mid-Level Brand Strategy Specialist
Open to offersNew to PlatformAbout
Milagros G. is a highly skilled professional in the fields of Creative Direction, Brand Strategy, and Content Strategy. As a Licenciada en Publicidad, she blends creative direction with brand strategy to craft visual narratives and memorable brand identities. Her expertise includes interpreting metrics to guide creative decisions that enhance brand positioning and drive business impact. Milagros has significant experience as a Social Media & Content Strategist at Solari Bienes Raíces, where she developed and executed social media content strategies and performed analysis with tools like Meta Analytics and Meta Ads. At Nuestro Hogar, she served as Community Manager, focusing on brand identity development and audience engagement through strategic content. Additionally, her work with Di Simonte involved fostering brand coherence through digital design. Milagros holds a degree from Universidad Empresarial Siglo 21 and has contributed to notable projects, including a brand strategy for Coca-Cola and a strategic case study for Jockey Plaza.
Experience
Social Media & Content Strategist
Solari Bienes RaícesDeveloped and implemented content strategies for social media platforms. Created digital content, both graphic and audiovisual, consistent with brand positioning. Analyzed metrics using Meta Business Suite and Ads Manager to inform tactical decisions and managed editorial calendars alongside multichannel communication planning.Community Manager & Brand Development
Nuestro HogarDeveloped brand identity, established communication tone and visual style guide to ensure a cohesive and professional narrative. Created strategic content and audiovisual materials for social media to enhance emotional connection with the audience, along with designing visual pieces and promotional material.Brand & Content Strategy
Di SimonteDeveloped brand identity and visual narrative, maintaining consistency in positioning. Designed digital pieces and defined communication concepts.Brand Strategy & Campaign Development
Coca-Cola (Academic Project)Developed creative concepts, campaign strategy, target audience insights, and brand narrative while designing visual communication pieces.Brand Audit & Strategic Case Study
Jockey PlazaConducted brand audit to identify shortcomings in perceived exclusivity and disconnection between infrastructure and digital communication. Developed a comprehensive repositioning strategy aimed at elevating the perceived brand value among a high-level audience. Created content ecosystem centered on lifestyle and experience as drivers of profitability.
Skills & Expertise
Education
- Bachelor's Degree in AdvertisingUniversidad Empresarial Siglo 21
- University Technical Degree in AdvertisingUniversidad Empresarial Siglo 21