Mark B.

Mark B. E. is a seasoned Media Buyer specializing in digital advertising and campaign management across major platforms like Facebook and Google. With a solid foundation in statistics from the University of the Philippines Los Baños, Mark has honed his expertise in data-driven advertising strategies over his extensive career. He holds important certifications in Google Ads Search/Video and Shopping Ads, which bolster his ability to optimize ad spend and improve return on investment for e-commerce and lead-gen clients. At Revity, he excelled in setting campaign goals, analyzing audience demographics, and employing tools like Google Analytics to monitor key metrics such as ROAS and conversion rates. His role required strategic allocation of resources across channels to maximize returns. Previously, as a Digital Marketing Specialist at Emapta Offshore Staffing, he managed clients’ marketing efforts and delivered detailed reporting and insights, consistently aligning digital strategies with client goals to produce measurable results.