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Marnell R. — Senior Digital Marketing and E-Commerce Director from Philippines

Marnell R.

Senior Digital Marketing and E-Commerce Director

Philippines 6+ years
Open to offersNew to Platform
Languages
EnglishTagalog
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About

Marnell D. is a seasoned Digital Marketing and E-Commerce Leader boasting over 17 years of experience across various domains including performance marketing, SEO/SEM, and business development. With a proven ability to scale e-commerce brands globally, especially in regions like Australia, the United States, Europe, and the Philippines, Marnell ensures measurable revenue growth through data-driven marketing strategies. His expertise spans across platforms like Google Ads, Meta Ads, and TikTok Ads, with a strong focus on analytics and CRM systems. At BlackEdge Digital OPC, Marnell served as the Head of E-Commerce Operations and Digital Marketing Director, overseeing e-commerce strategies for major brands in sectors such as automotive, marine, and security. He has successfully managed multi-disciplinary teams and led high-performing paid media campaigns, which substantially improved ROI and operational efficiency. Additionally, Marnell's robust background includes strategic planning, automation, and the implementation of MarTech solutions, augmented by certifications as a Google Ads and Analytics Professional, and a Lean Six Sigma Yellow Belt.

Experience

  • E-Commerce Head of Operations / Digital Marketing Director

    BlackEdge Digital OPC · 2017 — Present
    Directed comprehensive e-commerce operations along with digital marketing efforts for various Australian retail and e-commerce brands. Oversaw teams, including digital marketers, developers, designers, customer service representatives, content creators, logistics personnel, and marketplace specialists. Developed and implemented effective paid media campaigns utilizing Google Ads, Meta Ads, TikTok Ads, Bing Ads, and other marketplace platforms. Managed e-commerce strategies across automotive, marine, audio, and security sectors. Enhanced operational efficiency via process optimization, reporting systems, and automation. Supervised online marketplaces such as Amazon, eBay, Catch, Shopbot, and JB-Hi-Fi. Applied SEO, SEM, email marketing, CRM, and conversion optimization strategies for revenue growth. Partnered with stakeholders, suppliers, and internal teams to ensure alignment of digital initiatives with business objectives. Took the lead in recruitment to establish strong e-commerce and marketing teams.

  • Digital Marketing Manager

    TANDA (SaaS Mobile App) · 2017 — 2017
    Created and executed digital marketing campaigns aimed at global audiences. Managed paid advertising initiatives focusing on Google Ads and various social media platforms. Conducted campaign optimization, keyword analysis, and produced performance reports. Collaborated with teams across content, affiliate, social media, and email marketing to enhance overall effectiveness. Achieved improved ROI through ongoing testing, precise audience targeting, and landing page enhancement.

  • Digital Marketing Manager

    Machines4U · 2015 — 2017
    Oversaw online marketing strategies to align with business goals. Evaluated campaign performance and market trends for ROI enhancement. Directed optimization tasks throughout PPC, SEO, and various digital marketing channels. Conducted competitor research and performance evaluations.

  • Digital Operations Manager

    Lobo Digital Solutions / Armando Montelongo · 2014 — 2015
    Supervised multidisciplinary digital teams, including developers, designers, writers, and social media experts. Formulated digital marketing and SEO strategies for high-profile clients. Managed website planning, user experience optimization, content strategy, and PPC efforts. Handled global paid advertising campaigns via Google Ads and social media platforms. Maintained KPI tracking related to website traffic, conversion rates, email marketing effectiveness, and content performance. Enhanced operational workflows and digital execution processes.

  • Senior Web Marketing & IT Specialist

    Toolbox Creative Designs Inc. · 2012 — 2014
    Directed paid media campaigns utilizing Google Ads, Facebook Ads, and Yahoo Advertising. Conducted media buying along with SEO and analytics reporting while optimizing campaigns. Managed website development coordination and IT systems administration to ensure effective operations.

  • PPC Leader

    eTourism · 2012 — 2013
    Led SEO optimization efforts for online gaming and casino platforms. Performed competitor analysis, link building, and regular website monitoring. Executed online media buying strategies and digital promotion initiatives, collaborating with executive teams for strategy testing and implementation.

  • Senior Search Engine Optimization Specialist

    Asia E-Commerce Network Technology Inc. · 2011 — 2012
    Implemented SEO strategies to optimize online visibility for various platforms. Conducted thorough competitor analysis and engaged in link building while monitoring website performance. Managed online media purchasing and initiated digital promotion strategies in conjunction with executive teams.

  • Online Marketing Strategist / Social Media Marketing Specialist

    DirectWithHotels · 2010 — 2011
    Developed online marketing strategies targeting hotel and resort clients. Managed social media campaigns to enhance brand engagement. Researched evolving digital marketing trends and technologies to keep strategies current and effective.

  • Search Engine Optimization Specialist

    Stratvisions Inc. · 2008 — 2010
    Oversaw SEO and paid advertising strategies for international clients. Conducted website optimization, competitor analysis, and keyword research to enhance site rankings and drive organic traffic.

  • Content Coordinator / VB.NET Programmer

    Salmat Philippines · 2007 — 2008
    Coordinated content management for Lasoo.com.au and assisted in the development of the Project Fish System using VB.NET and MS SQL Server. Managed product catalog uploads, validations, and reporting, while designing interfaces and improving content presentation.

Skills & Expertise

SEO – Search Engine OptimizationDigital MarketingEcommerceCRMPerformance Marketing

Education

  • Computer Programming & Software Development
    Philippine Science and Technology Centers · 2003 — 2005