Masyrifah Z.
Mid-Level Digital Marketing Specialist
Open to offersNew to PlatformAbout
Masyrifah Z. is a seasoned digital marketer, currently engaging in Performance Marketing at PT Bangga Teknologi Indonesia. Since September 2025, she has excelled in managing Meta, TikTok, and Google Ads campaigns, emphasizing ROAS and brand awareness. Her scope of responsibility includes budget management, campaign optimization, and performance scaling. She diligently prepares CPAS analysis and performance reports to support data-driven decisions, ensuring the efficiency and growth of campaigns like TikTok GMV Max and Shopee GMV Max. Previously, as a Digital Marketing Supervisor at Prodotti ID, Masyrifah led teams in content strategy development for both B2B and B2C markets, creating websites and managing Google and Meta Ads. Her capacity in overseeing digital initiatives further extended at OXO Group Indonesia, where she was instrumental in directing marketing strategies and leading seasonal campaigns. Masyrifah's leadership in digital marketing is supported by her academic background, with a bachelor's degree in Communication from Bhayangkara Jakarta Raya University, and proficiency in tools such as Google Analytics and Google Workspace.
Experience
Performance Marketing
PT Bangga Teknologi Indonesia (Advan Indonesia) · 2025 — PresentManage Meta Ads (CPAS & Awareness), TikTok Ads, and Google Ads (Awareness & Demand Gen) with a focus on ROAS and brand awareness. Handle budget allocation, campaign optimization, and performance scaling across platforms. Prepare CPAS analysis and performance reports to facilitate data-driven campaign decisions. Control and review TikTok GMV Max and Shopee GMV Max performance to ensure campaign efficiency and sales growth.Digital Marketing Supervisor
Prodotti ID · 2023 — 2025Oversee teams, develop content strategies, manage campaigns, and handle budgeting. Collaborate on B2B and B2C projects, lead website creation, and manage advertising on Google and Meta Ads. Conduct research and keyword analysis, and prepare performance reports.Senior Growth & Performance
OXO Group Indonesia · 2025 — 2025Lead marketing initiatives as a Project Manager, overseeing seasonal campaign strategies across EDMs and social media while managing paid advertising. Develop comprehensive marketing plans for promotional campaigns and grand openings of new properties. Create strategic direction for visual creatives to align with brand goals and market demands, collaborating on B2B and B2C projects to ensure effective campaign execution.Performance Ads
Pay Property · 2023 — 2024Manage ad budgets and campaigns remotely on Google and Meta. Conduct keyword research, analyze data, and generate performance reports.Class Coordinator
Rakamin Academy · 2022 — 2023Direct remote learning for students in Digital Marketing, UI/UX, Data Science, FSWD, and Project Management.Performance Ads
Hello Berries Daycare · 2022 — 2023Manage ad budgets and campaigns remotely on Google and Meta Ads. Create a website, conduct research, perform keyword analysis, and prepare performance reports.Digital Marketing Manager
Bakso JWR · 2022 — 2022Lead teams in a hybrid environment to create content strategies, manage campaigns, and oversee budgeting. Handle KOL partnerships, website creation, and advertising on TikTok and Meta. Conduct research, analyze performance data, and report on ROI and ROAS.Head of Digital Marketing
SVO ID (PT Garuda Mentari) · 2021 — 2022Collaborate with the team in a hybrid setting to develop content strategies, manage KOL relationships, and handle budgeting. Lead website creation and manage advertising campaigns on TikTok, Meta, and Google Ads, overseeing ad performance while generating reports on ROI and ROAS.
Skills & Expertise
Education
- Bachelor of CommunicationBhayangkara Jakarta Raya University · 2016 — 2020