Mathew N.
Senior Google Ads Specialist
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Mathew N. is a seasoned Google Ads Specialist with over ten years of experience in online marketing for small and medium-sized businesses, spanning industries such as real estate, digital agencies, restoration marketing, and international consultancy. At Altitudia Solutions, he develops, launches, and optimizes multi-platform campaigns across Google Ads and Meta Ads while leveraging Google Analytics and Looker Studio for detailed reporting. His expertise includes comprehensive PPC campaign management, keyword research, and implementing A/B testing techniques to maximize ROI. Mathew N.'s roles at companies like Charlotte SEO, Purplesoft, and Intuji involved building campaigns from scratch, leading advertising teams, managing paid media departments, and collaborating directly with business owners. His credentials include certifications in Google Ads and Analytics and recognition among the top 5% of best-managed AdWords accounts by Wordstream.
Experience
Paid Media Specialist
Altitudia Solutions · 2024 — PresentDeveloped and optimized paid media campaigns utilizing Google Ads and Meta Ads. Analyzed performance data to enhance targeting, ad creatives, and bidding strategies. Collaborated with clients to align advertising initiatives with their business goals and prepared detailed reports with actionable insights through Google Analytics and Looker Studio.Google Ads Expert
Charlotte SEO · 2022 — 2024Managed client Google Ads campaigns from inception, including keyword research and ad copy creation. Demonstrated proficiency in Google Analytics, Google Tag Manager, and Search Console. Generated comprehensive performance reports using Google Analytics and Data Studio.Google Ads Expert
Purplesoft · 2021 — 2022Oversaw Google Ads campaigns from creation to launch. Provided insights on ongoing campaigns in communication with the Accounts Manager. Utilized Google Analytics Dashboard and Google Data Studio to create reports for decision-makers.Google Ads Expert
Vinnie Mac Restoration Marketing · 2021 — 2021Managed campaigns across both Facebook Ads and Google Ads. Conducted comprehensive keyword research alongside campaign setup and implemented Google Analytics and Google Tag Manager for tracking. Established Hotjar and Gohighlevel tags to enhance data collection.Google Ads Expert
Upwork · 2020 — 2021Assisted business owners in optimizing their marketing strategies using Google Ads and Facebook Ads, with a focus on generating quality traffic to drive leads and sales.Head of Advertising / PPC Expert
Intuji · 2018 — 2020Led the paid advertising department, emphasizing Facebook and Google Ads while developing campaigns aligned with client objectives. Collaborated with content and SEO departments to generate monthly reports and analyze trends.PPC Expert
Delonix Teams · 2018 — 2020Managed the Paid Advertising department for an Australian agency.Digital Marketing Head
Which Real Estate Agent · 2016 — 2018Collaborated with the CEO to direct overall marketing strategies while managing digital marketing initiatives with a strong emphasis on Google Ads and SEO.PPC Manager
Stafftronix Virtual Assistants · 2015 — 2015Led PPC efforts, maintaining focus on campaign success and lead generation.Pay Per Click Specialist
Scorch iProspect · 2014 — 2015Set up and optimized Google Ads campaigns, managing strategy and reporting to ensure key performance indicators were achieved.SEO Specialist
The Web Showroom · 2012 — 2014Concentrated on achieving first-page rankings for client keywords using white-hat SEO techniques.Pay Per Click Specialist
Taking You Forward · 2012 — 2012Created and managed effective AdWords campaigns through detailed keyword research and comprehensive ad group setup.Internet Researcher
Author Solutions PH · 2011 — 2012Oversaw social media marketing, press releases, and directory submissions while engaging in search engine marketing, including Google Ads.
Skills & Expertise
Education
- Bachelor of Science in Computer EngineeringUniversity of San Jose-Recoletos · 1999 — 2005