Matthew-David I.
Junior Data Analyst
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Matthew-David I. is a versatile Data Analyst with considerable experience in the fields of data analysis, data-driven marketing, and strategy development. Currently based in Dallas, TX, he has played an instrumental role at KenMover by engineering automated ETL pipelines and developing interactive Tableau dashboards that uncovered market insights and drove a significant sales increase. His prowess in statistical analysis, honed through his adept use of SQL, Python, and visualization tools like Tableau and Power BI, allowed him to spearhead successful strategies, including a notable Google Ads campaign that outperformed industry averages. Previously, at KOKO Networks, he conducted strategic market segmentation and pricing sensitivity analysis, contributing to the biofuel cookstove's go-to-market plan in Rwanda. Earlier, as a Sales Account Manager with GoStudent, Matthew-David exceeded sales targets through effective account management and CRM optimization. Holding a B.A. from Columbia University, he brings a solid foundation in political science and sustainability operations with additional focused expertise in machine learning and statistical modeling.
Experience
Data Analyst
KenMover · 2025 — PresentEngineered automated ETL pipelines using SQL to migrate three years of historical sales data from Excel to BigQuery, modeling fact/dimension tables for scalable B2B reporting and data validation. Spearheaded Google Ads strategy by analyzing competitor benchmarks to achieve top-of-page impression share and outperform market rivals. Developed interactive Tableau dashboards to visualize seasonal and geographical trends, guiding targeted advertising efforts that resulted in significant sales increases. Collaborated on marketing solutions by translating complex datasets into actionable strategies for executive decision-making.Data & Strategy Analyst
KOKO Networks · 2025 — 2025Conducted market segmentation analysis and pricing sensitivity modeling using survey and secondary data to support biofuel cookstove market strategies in Rwanda. Built datasets that synthesized quantitative and qualitative inputs into forecast models. Designed executive-facing dashboards and presentations, translating data into KPIs for leadership decision-making. Partnered with stakeholders to ensure data quality and alignment of insights with business objectives, contributing to a multimedia awareness campaign.Sales Account Manager
GoStudent · 2023 — 2023Managed a portfolio of over 100 accounts, utilizing HubSpot CRM to track pipeline metrics, sales KPIs, and conversion data to spot growth opportunities. Collaborated with teams to optimize the sales pipeline, leading to improved sales performance metrics. Consistently generated substantial sales, exceeding targets on a monthly basis.Equity Research Analyst
BLK Capital · 2020 — 2022Conducted comprehensive equity research and financial modeling, including comparable company analysis and revenue projections, in collaboration with a national team to manage a long/short equity portfolio. Built advanced Excel models and PowerPoints for financial insights and recommendations presented to investment committees. Produced a data-driven stock pitch deck for Sally Beauty Holdings that was adopted into the fund’s portfolio.
Skills & Expertise
Education
- B.A. in Political Science and Sustainability OperationsColumbia University