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Med Y. — Senior Financial Services Marketing Director from United States

Med Y.

Senior Financial Services Marketing Director

United States 6+ years
Open to offersNew to Platform
Languages
English
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About

Med Y. is a seasoned Brand & Growth Leader with over 20 years of experience specializing in driving buyer-centric strategies, integrated campaigns, and substantial revenue growth within the financial services and digital platforms industries. Featured in notable publications such as Forbes and American Banker, he has demonstrated a proven ability to partner with senior stakeholders, translating business priorities into effective marketing initiatives. Currently, as the Director of Marketing at Tradesk Securities, Med has successfully built a comprehensive digital marketing ecosystem that reduced the cost per registration by 73% and increased conversion rates significantly. His expertise includes launching full-funnel acquisition and brand programs, leveraging advanced analytics to optimize ROI, and streamlining multi-channel campaigns for user acquisition and engagement. With prior roles at First Alliance Home Mortgage, GK3 Capital, and other major firms, he has consistently improved lead quality and engagement through strategic marketing efforts. Med's skills extend to performance marketing and SEO, indicative of his comprehensive understanding and leadership in the digital marketing landscape.

Experience

  • Director of Marketing

    Tradesk Securities · 2024 — Present
    Lead the marketing strategy for a mobile trading and investment platform. Manage the entire marketing function, which includes growth, brand, creative, lifecycle, paid media, SEO, and affiliate alignment. Collaborate with compliance, operations, and executive leadership to scale user acquisition and retention.

  • Digital Marketing Lead

    First Alliance Home Mortgage · 2022 — 2023
    Oversaw performance marketing and digital growth strategy for a regional mortgage lender. Led initiatives in paid media, creative, content, and conversion optimization. Worked closely with sales and operations to align funnel performance with revenue goals.

  • Marketing Account Director

    GK3 Capital · 2020 — 2021
    Directed growth marketing strategies for financial and fintech clients aiming to increase assets under management. Created full-funnel demand programs that encompassed acquisition, education, and conversion.

  • Strategic Marketing Consultant

    Multiple Fortune 500 Clients · 2018 — 2020
    Developed growth marketing strategies and go-to-market systems for fintech, SaaS, and healthcare startups. Focused on performance frameworks, inbound programs, and brand positioning to accelerate acquisition and retention.

  • VP Multichannel Marketing

    Healthgrades.com · 2013 — 2015
    Led digital acquisition and engagement strategies for hospital systems across the nation. Integrated behavioral data, content strategy, and performance analytics to enhance patient engagement and marketing efficiency.

  • Pharma Account Director

    Group M · 2013 — 2013
    Managed annual paid and inbound marketing programs for pharma and consumer segments. Focused on optimizing cross-channel mix and conversion funnels to improve customer acquisition.

  • Digital Marketing Director

    Barclaycard US – NFL · 2012 — 2013
    Directed digital acquisition and growth strategies for credit product lines. Integrated marketing efforts with underwriting and analytics to optimize customer segmentation with product accessibility.

Skills & Expertise

Digital MarketerMarketing AnalyticsPerformance MarketingGrowth Hacker

Education

  • Bachelor of Science
    Arizona State University