Miara M.
Mid-Level Digital Marketing Specialist
Actively lookingNew to PlatformAbout
Miara M. is a seasoned Freelance Digital Creative, Marketing & Social Media Specialist with over four years of experience in driving brand growth, audience engagement, and revenue support across the hospitality, retail, media, and creative industries. Her expertise includes executing multi-channel campaigns, leveraging paid media like Meta and Google Ads, and crafting strategic content that resonates across platforms such as Instagram, YouTube, Pinterest, and TikTok. Her professional journey encompasses roles such as Marketing Officer at Grumpy Joe, where she led influencer collaborations and experiential marketing programs, significantly enhancing brand exposure. At Estrella Do Norte Inc., she implemented strategies that increased sales and brand visibility and analyzed marketing data to recommend optimization strategies. Miara's educational background includes a Bachelor of Science in Business Administration with a focus on Marketing Management from Saint Louis University, where she graduated Cum Laude. Her technical proficiency extends to tools like Canva, CapCut, and Shopify, enabling her to seamlessly blend creative storytelling with data-driven decision-making.
Experience
Freelance Social Media Manager
Club Vermilion · 2025 — 2026Oversaw digital presence on platforms such as Instagram, TikTok, YouTube, Spotify, and Kajabi. Directed the podcast publishing and cross-platform distribution strategy. Crafted high-converting thumbnails and SEO-optimized captions to boost discoverability. Facilitated intern onboarding and training cycles to enhance content workflow. Conducted lead generation research to support executive coaching services.Freelance Social Media Manager
Photohouse Films · 2025 — PresentExecuted multi-channel marketing campaigns, including Google Ads and paid social media initiatives. Created structured marketing calendars to ensure consistent brand messaging across digital platforms. Managed and optimized accounts on Instagram, YouTube, Facebook, Pinterest, and TikTok for brand cohesion. Edited and repurposed video content to align with platform-specific algorithms. Drafted high-converting captions and strategic hashtag sets to enhance organic reach.Freelance Social Media Manager
Franktons’ · 2025 — 2025Focused on building and engaging niche gardening communities across Facebook and Instagram. Developed seasonal content calendars in alignment with product launches. Enhanced brand engagement through consistent audience interaction. Ensured adherence to brand guidelines in all content and communications.Marketing Officer
Grumpy Joe · 2024 — 2025Developed and executed integrated marketing and PR campaigns aimed at enhancing brand recognition. Worked with senior leadership to synchronize marketing strategy with growth objectives. Led influencer collaborations and experiential marketing initiatives to boost brand exposure. Managed campaign budgets, timelines, and performance tracking. Fostered relationships with media outlets and brand ambassadors.Marketing Officer, Digital Marketing Manager & Business Development Assistant
Estrella Do Norte Inc. (Havaianas NOLU) · 2023 — 2024Formulated and executed retail marketing strategies to enhance sales and visibility. Conducted competitor and market analysis to uncover expansion opportunities. Managed website and digital platforms in support of product launches. Coordinated in-store activations and promotional events to drive foot traffic.Embroidery Manager / Freelance Embroidery Designer
Beehive Embroidery & Beyond · 2023 — 2024Oversaw embroidery production operations and quality control. Digitized graphic artwork for commercial embroidery formats. Trained new team members to improve workflow efficiency. Led social media initiatives to enhance brand awareness.Social Media Marketing Officer
Dream Web Works (Technodream LLC.) · 2022 — 2023Crafted and implemented social media strategies to boost brand visibility and digital traffic. Assessed campaign performance and prepared analytical reports for management. Researched emerging trends in social media to enhance marketing effectiveness.Product Brand Manager
La Hera · 2021 — 2021Managed partnerships with influencers to increase digital reach. Ensured consistency of brand messaging across advertising campaigns. Analyzed campaign performance utilizing customer insights and trend research.
Skills & Expertise
Education
- Bachelor of Science in Business Administration – Marketing ManagementSaint Louis University · 2019 — 2023
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