Micaela U.

Micaela U. is a seasoned Business Development & Lead Generation Specialist based in Bahía Blanca, Buenos Aires, with a robust background in B2B outbound prospecting, particularly within the technology, digital marketing, and automotive industries. With a focus on CRM Management, she excels in client outreach and relationship building. Currently, at 5+8, she identifies and prioritizes target accounts in the U.S., builds lead lists, and conducts market research to capture new business opportunities. Her prior role at Siete involved outbound prospecting through LinkedIn and email, collaborating with sales and marketing teams to enhance opportunity qualification and conversion. As a Prospecting Manager at A-Teamwork, she led a team of five specialists, significantly improving team performance through strategic enhancements. Micaela's project work at Pivotree highlights her prowess in event-based lead generation, where she structured outreach strategies for major industry events like NRF and ACPN. Her educational background includes a B.A. in English Teaching and an Introduction to Digital Marketing course from Coderhouse, with a strong command of tools such as Salesforce, HubSpot, and LinkedIn Sales Navigator.