Michelle A.
Mid-Level Marketing Automation Specialist
Open to offersNew to PlatformAbout
Michelle P. is a seasoned Marketing Automation Specialist with over three years of experience focused on driving business growth through strategic automation and Facebook Ads. Based in Laguna, Philippines, she specializes in creating data-driven, high-impact social media strategies and building efficient systems that maximize revenue. As a certified expert in GHL (GoHighLevel), HubSpot, and Meta Ads, she delivers campaigns with a remarkable average ROAS of 3×. Her proficiency extends to CRM workflows, funnel building, and conversion tracking. Throughout her career, Michelle has effectively managed over 50 marketing campaigns, crafted automated sales funnels for e-commerce clients, and developed lead generation systems for B2B sales. In addition to her automation skills, she is adept at managing and optimizing Facebook and Instagram Ads, consistently achieving high client satisfaction. Her portfolio showcases a variety of successful projects, including systems that automate appointment bookings and enhance customer engagement.
Experience
Media Buyer
3M Marketing · 2024 — 2025Handled purchasing operations by processing more than 50 purchase orders each month, maintaining a 98% on-time delivery rate from suppliers. Coordinated with over 20 local suppliers to negotiate terms and secure cost savings on regular purchases. Maintained procurement records, inventory logs, and supplier databases, ensuring 99% accuracy through weekly monitoring. Prepared and submitted quotations and supplier reports within a 24-hour turnaround.Marketing Automation Specialist
Freelance / Self-Employed · 2024 — PresentDesigned and developed GHL funnels for B2B digital agencies to drive qualified leads. Automated Facebook and Instagram Ads campaigns for e-commerce clients with consistent 3× ROAS. Created appointment-booking systems for a dental clinic that reduced no-show rates and enhanced patient lifetime value. Developed lead generation campaigns for wholesale suppliers to increase B2B sales pipelines. Built automated digital product sales funnels integrating Meta Ads and email sequences for passive income while managing over 50 active campaigns and providing performance reports.Virtual Assistant / Executive Assistant
Aveney Digital · 2017 — 2024Managed client production schedules, bookings, and delivery timelines for more than 20 orders weekly at a 95% on-time rate. Responded to customer inquiries via email and chat, achieving an average response time under 1 hour. Maintained client records that improved turnaround for returning customers by 50%. Coordinated supplier orders and inventory, ensuring no major stock shortages during peak seasons.
Skills & Expertise
Education
- Master of Arts in EducationPhilippine College of Health and Sciences · 2019 — 2022
- Bachelor of Science in EducationLaguna State Polytechnic University · 2013 — 2017