Michelle A.
Mid-Level Marketing Automation Specialist / Amazon Virtual Assistant
Open to offersNew to PlatformAbout
Michelle P. Antonio is a seasoned Marketing Automation Specialist and Amazon Virtual Assistant with over three years of experience helping businesses grow through automation, eCommerce support, and digital marketing. Based in Laguna, Philippines, she specializes in building data-driven marketing systems, optimizing Amazon operations, and managing high-performing Facebook Ads campaigns.
As a certified expert in GoHighLevel (GHL), HubSpot, and Meta Ads, Michelle consistently delivers campaigns with an average 3× ROAS. She is skilled in CRM workflows, sales funnel development, conversion tracking, and lead generation.
As an Amazon Virtual Assistant, Michelle has experience with Online Arbitrage (OA) product sourcing, product research, supplier sourcing, profitability analysis, inventory management, listing optimization, account health monitoring, order processing, and competitor analysis. She is proficient in tools such as Seller Central, Keepa, SellerAmp SAS, RevSeller, BuyBotPro, Tactical Arbitrage, Google Sheets, and other sourcing and analytics tools.
Throughout her career, Michelle has managed over 50 marketing campaigns, built automated sales funnels for eCommerce brands, developed B2B lead generation systems, and supported Amazon sellers in identifying profitable products and streamlining store operations. Her portfolio includes automation systems for appointment booking, customer engagement, and scalable business workflows, reflecting her commitment to delivering measurable results and operational excellence.
Experience
Media Buyer
3M Marketing · 2024 — 2025Handled purchasing operations by processing more than 50 purchase orders each month, maintaining a 98% on-time delivery rate from suppliers. Coordinated with over 20 local suppliers to negotiate terms and secure cost savings on regular purchases. Maintained procurement records, inventory logs, and supplier databases, ensuring 99% accuracy through weekly monitoring. Prepared and submitted quotations and supplier reports within a 24-hour turnaround.Marketing Automation Specialist
Freelance / Self-Employed · 2024 — PresentDesigned and developed GHL funnels for B2B digital agencies to drive qualified leads. Automated Facebook and Instagram Ads campaigns for e-commerce clients with consistent 3× ROAS. Created appointment-booking systems for a dental clinic that reduced no-show rates and enhanced patient lifetime value. Developed lead generation campaigns for wholesale suppliers to increase B2B sales pipelines. Built automated digital product sales funnels integrating Meta Ads and email sequences for passive income while managing over 50 active campaigns and providing performance reports.Virtual Assistant / Executive Assistant
Aveney Digital · 2017 — 2024Managed client production schedules, bookings, and delivery timelines for more than 20 orders weekly at a 95% on-time rate. Responded to customer inquiries via email and chat, achieving an average response time under 1 hour. Maintained client records that improved turnaround for returning customers by 50%. Coordinated supplier orders and inventory, ensuring no major stock shortages during peak seasons.
Skills & Expertise
Education
- Master of Arts in EducationPhilippine College of Health and Sciences · 2019 — 2022
- Bachelor of Science in EducationLaguna State Polytechnic University · 2013 — 2017
