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Micka P. — Mid-Level KOL Specialist from Indonesia

Micka P.

Mid-Level KOL Specialist

Indonesia 2-3 years
Open to offersNew to Platform
Languages
IndonesianEnglish
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About

Micka P. is an accomplished Senior KOL Specialist with extensive experience in the fields of consumer goods and beauty. At PT Borwita Indah, she led impactful campaigns as a specialist, managing collaborations for brands like Johnson's Baby and Aveeno. She expertly handled KOL Management, from database creation to strategic negotiation and relationship management, ensuring alignment with brand guidelines. Micka also boasts significant experience in Digital Marketing and campaign execution, having worked with PT Akasha Wira International, where she conducted market research, segmenting key opinion leaders in healthcare, pharmaceuticals, and consumer industries. Her work involved developing engagement strategies and ensuring regulatory compliance in KOL activities. Additionally, working with Scarlett Indonesia, Micka orchestrated high engagement social media campaigns and handled over 100 KOL engagements monthly. With a Bachelor's degree in Social Anthropology from Universitas Indonesia, she brings strong research and analytical skills to her projects.

Experience

  • Senior KOL Specialist

    PT Borwita Indah · 2025 — Present
    Managed comprehensive Key Opinion Leader (KOL) collaborations for Johnson’s Baby and Aveeno Baby, guiding campaigns from conception through execution. Established and preserved a KOL database, identifying potential partners and overseeing negotiations and relationship management. Created creative briefs, coordinated content production, approvals, schedules, and administrative tasks related to campaigns. Provided performance reports alongside strategic insights.

  • Senior KOL Specialist

    PT Akasha Wira International · 2024 — 2025
    Conducted extensive market research to identify key opinion leaders (KOLs) across relevant sectors such as healthcare and consumer goods. Cultivated strong, long-term relationships with KOLs, collaborating through various initiatives. Formulated and implemented KOL engagement strategies in alignment with company goals, cooperating with marketing, medical affairs, and sales teams. Ensured compliance in all KOL activities and managed contract negotiations.

  • Kol Strategist

    Scarlett Indonesia · 2023 — 2024
    Oversaw Mega KOL/Influencer briefings as requested by the campaign team. Developed and directed briefs for over 100 KOL engagements monthly, ensuring they matched brand objectives. Executed social media campaigns from start to finish, effectively achieving high engagement rates. Managed campaign budgets for KOL collaborations and analyzed market trends to guide strategic decisions.

  • Community Executive

    Scarlett Indonesia · 2022 — 2023
    Researched and identified KOLs and Influencers across digital platforms to enhance brand experience, consistently reaching daily targets. Engaged in affiliate marketing efforts to discover potential affiliates, generating significant participant numbers. Evaluated digital trends to select impactful KOLs and influencers.

  • Anti Piracy Intern

    Vidio · 2022 — 2022
    Responsible for removing over 200 illegal original series from platforms like Snack Video, Telegram, and TikTok daily. Executed takedown operations for illegal live sports content across Facebook, YouTube, and TikTok.

  • Content Partnership Intern

    Vidio · 2021 — 2022
    Handled all requirements for multiple virtual event partners, ensuring smooth collaboration. Reviewed numerous articles and social media promotions for compliance with branding guidelines and generated performance reports and presentations regarding content.

  • Corporate Communication Intern

    PT Cakrawala Andalas Televisi (ANTV) · 2022 — 2022
    Monitored and reported on multiple Antv soap opera media, comparing their performance to competitors. Prepared for events related to Antv's anniversary, including social media engagements and press conferences.

  • Social Media and Marketing Intern

    Ambivers · 2021 — 2021
    Contributed to content brainstorming sessions to create multiple posts for Instagram, TikTok, and Twitter weekly. Designed project content and established timelines for social media postings.

  • Account Officer Intern

    Kreen Indonesia · 2021 — 2021
    Facilitated partnership outreach to over 100 hotels and destinations weekly. Clarified cooperation agreement procedures with partners. Followed up with numerous hotels regarding ongoing partnership discussions.

  • Content Writer Intern

    Atourin · 2021 — 2021
    Produced articles focused on tourism and cultural topics in Indonesia weekly. Conducted interviews to gather information for content creation and collaborated with peers to discuss local hidden attractions.

Skills & Expertise

Digital MarketerSocial Media MarketingContent CreationInfluencer MarketingResearch

Education

  • Bachelor of Social Anthropology
    Universitas Indonesia · 2018 — 2022